Data protection
Introduction
With the following data protection declaration, we would like to inform you about which types of your personal data (hereinafter also referred to as "data") we process for which purposes and to what extent. The data protection declaration applies to all processing of personal data carried out by us, both within the framework the provision of our services and, in particular, on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as "online offer").
The terms used are not gender specific.
Status: February 06, 2023
Table of Contents
- Introduction
- Responsible
- Contact Data Protection Officer
- Overview of processing
- Relevant legal bases
- Safety measures
- Transmission of personal data
- Data processing in third countries
- deletion of data
- Use of cookies
- Business Achievements
- Providers and services used in the course of the business
- payment procedure
- Provision of the online offer and web hosting
- Special notes on applications (apps)
- Obtaining applications from app stores
- Push messages
- Registration, login and user account
- Blogs and publication media
- Contact and request management
- Communication via Messenger
- Chatbots and Chat Features
- Video conferencing, online meetings, webinars and screen sharing
- application process
- cloud services
- Newsletters and electronic notifications
- Promotional communication via e-mail, post, fax or telephone
- Sweepstakes and Contests
- polls and surveys
- Web analysis, monitoring and optimization
- Online marketing
- Affiliate Programs and Affiliate Links
- Offer an affiliate program
- Customer reviews and rating methods
- Presence in social networks (social media)
- Plugins and embedded functions and content
- Management, organization and support tools
- Change and update of the privacy policy
- Rights of data subjects
- definitions of terms
Responsible
lugema GmbH
Ostberger Strasse 70b
58239
Authorized persons:
Lukas Hottelmann called Bremenkamp and Markus Simon
E-mail address:
Phone:
+49 (0)2304 - 3079724
Imprint:
Contact Data Protection Officer
Overview of processing
The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.
Types of data processed
- inventory data.
- payment details.
- Contact details.
- content data.
- contract data.
- usage data.
- Meta/Communication Data.
- applicant data.
- Image and/or video recordings.
- Contact information (Facebook).
- Event Data (Facebook).
Categories of data subjects
- Customers.
- employees.
- Interested persons.
- communication partner.
- user.
- applicant.
- Sweepstakes and Contest Entrants.
- business and contractual partners.
purposes of processing
- Provision of contractual services and customer service.
- Contact Requests and Communication.
- Safety measures.
- direct marketing.
- range measurement.
- tracking.
- office and organizational procedures.
- remarketing.
- conversion measurement.
- click tracking.
- target group building.
- Affiliate Tracking.
- A/B testing.
- Management and response to inquiries.
- application process.
- Conducting sweepstakes and competitions.
- Content Delivery Network (CDN).
- feedback.
- heat maps.
- surveys and questionnaires.
- Marketing.
- Profiles with user-related information.
- target group building.
- Cross device tracking.
- Provision of our online offer and user-friendliness.
Relevant legal bases
Below you will find an overview of the legal bases of the GDPR, on the basis of which we process personal data. Please note that, in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence or domicile. If more specific legal bases are relevant in individual cases, we will inform you of them in the data protection declaration.
- Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR) - The data subject has given their consent to the processing of their personal data for one or more specific purposes.
- Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR) - The processing is necessary for the performance of a contract to which the data subject is party or for the implementation of pre-contractual measures that are taken at the request of the data subject.
- Legal obligation (Art. 6 Para. 1 S. 1 lit. c. GDPR) - Processing is necessary for compliance with a legal obligation to which the controller is subject.
- Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR) - Processing is necessary to protect the legitimate interests of the person responsible or a third party, unless the interests or fundamental rights and freedoms of the data subject, which require the protection of personal data, prevail.
- Application procedure as a pre-contractual or contractual relationship (Art. 9 Para. 2 lit. b GDPR) - Insofar as special categories of personal data within the meaning of Art. 9 Para. 1 GDPR (e.g. health data, such as severe disability or ethnic origin) are requested from applicants as part of the application process, so that the person responsible or the person concerned can can exercise rights arising from labor law and social security and social protection law and fulfill his or her obligations in this regard, their processing is carried out in accordance with Article 9(2)(b). GDPR, in the case of protecting the vital interests of applicants or other persons in accordance with Art. 9 (2) lit. c. DSGVO or for the purposes of health care or occupational medicine, for the assessment of the employee's ability to work, for medical diagnostics, care or treatment in the health or social area or for the administration of systems and services in the health or social area in accordance with Art. 9 Paragraph 2 lit. h. GDPR. In the case of a notification of special categories of data based on voluntary consent, their processing takes place on the basis of Article 9 Paragraph 2 lit. GDPR.
In addition to the data protection regulations of the General Data Protection Regulation, national data protection regulations apply in Germany. This includes in particular the law on the protection against misuse of personal data in data processing (Federal Data Protection Act - BDSG). In particular, the BDSG contains special regulations on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and transmission as well as automated decision-making in individual cases including profiling. Furthermore, it regulates data processing for the purposes of the employment relationship (§ 26 BDSG), in particular with regard to the establishment, implementation or termination of employment relationships and the consent of employees. Furthermore, state data protection laws of the individual federal states may apply.
Safety measures
We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of the processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons to ensure a level of protection appropriate to the risk.
The measures include, in particular, securing the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access, input, disclosure, securing availability and their separation. Furthermore, we have set up procedures that ensure the exercise of data subject rights, the deletion of data and reactions to data threats. Furthermore, we already take the protection of personal data into account during the development or selection of hardware, software and processes in accordance with the principle of data protection, through technology design and through data protection-friendly default settings.
Shortening of the IP address: If IP addresses are processed by us or by the service providers and technologies used and the processing of a complete IP address is not necessary, the IP address will be shortened (also referred to as "IP masking"). The last two digits or the last part of the IP address after a point are removed or replaced by placeholders. The purpose of shortening the IP address is to prevent or make it much more difficult to identify a person based on their IP address.
SSL encryption (https): In order to protect your data transmitted via our online offer, we use SSL encryption. You can recognize such encrypted connections by the prefix https:// in the address line of your browser.
Transmission of personal data
As part of our processing of personal data, it may happen that the data is transmitted to other bodies, companies, legally independent organizational units or persons or that it is disclosed to them. The recipients of this data can include, for example, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such a case, we observe the legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data that serve to protect your data.
Data transfers within the organization: We may transfer personal data to other entities within our organization or allow them access to this data. If this transfer takes place for administrative purposes, the transfer of the data is based on our legitimate entrepreneurial and business interests or takes place if it is necessary to fulfill our contractual obligations or if the consent of the person concerned or legal permission is available.
Data processing in third countries
If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or the processing within the framework of the use of third-party services or the disclosure or transmission of data to other persons, bodies or companies takes place, this is only done in accordance with the legal requirements.
Subject to express consent or contractually or legally required transmission, we only process or have the data processed in third countries with a recognized level of data protection, contractual obligation through so-called standard protection clauses of the EU Commission, if there are certifications or binding internal data protection regulations (Art. 44 to 49 DSGVO, Information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de ).
deletion of data
The data processed by us will be deleted in accordance with the legal requirements as soon as your consent to processing is revoked or other permissions are no longer applicable (e.g. if the purpose of processing this data no longer applies or it is not required for the purpose).
If the data is not deleted because it is required for other, legally permissible purposes, its processing will be limited to these purposes. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be stored for commercial or tax reasons or whose storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.
As part of our data protection information, we can provide users with further information on the deletion and storage of data that applies specifically to the respective processing.
Use of cookies
Cookies are small text files or other memory notes that store information on end devices and read information from the end devices. For example, to save the login status in a user account, the content of a shopping cart in an e-shop, the content accessed or the functions used in an online offer. Cookies can also be used for various purposes, e.g. for purposes of functionality, security and comfort of online offers as well as the creation of analyzes of visitor flows.
Notes on consent: We use cookies in accordance with legal regulations. Therefore, we obtain prior consent from users, except where not required by law. In particular, consent is not necessary if the storage and reading of the information, including cookies, is absolutely necessary in order to provide the users with a telemedia service (i.e. our online offer) that they have expressly requested. The revocable consent is clearly communicated to the users and contains the information on the respective cookie use.
Notes on data protection legal bases: The data protection legal basis on which we process the personal data of users with the help of cookies depends on whether we ask users for their consent. If the users consent, the legal basis for the processing of your data is the declared consent. Otherwise, the data processed with the help of cookies will be processed on the basis of our legitimate interests (e.g. in the commercial operation of our online offer and improving its usability) or, if this is done in the context of fulfilling our contractual obligations, if the use of cookies is necessary to enable our to fulfill contractual obligations. We will explain the purposes for which we process cookies in the course of this data protection declaration or as part of our consent and processing processes.
Storage period: With regard to the storage period, the following types of cookies are distinguished:
- Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed his end device (e.g. browser or mobile application).
- Persistent cookies: Permanent cookies remain stored even after the end device is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. Likewise, the user data collected with the help of cookies can be used to measure reach. Unless we provide users with explicit information on the type and storage period of cookies (e.g. when obtaining consent), users should assume that cookies are permanent and the storage period can be up to two years.
General information on revocation and objection (opt-out): Users can revoke the consent they have given at any time and also object to the processing in accordance with the legal requirements in Art. 21 DSGVO (further information on the objection is provided in this data protection declaration). Users can also declare their objection using the settings in their browser.
Cookie settings / opt-out option:
https://ecofy.green/pages/gdpr-compliance
Further information on processing processes, procedures and services:
- Processing of cookie data based on consent: We use a procedure for cookie consent management, as part of which the consent of the user to the use of cookies or the processing and providers mentioned in the context of the cookie consent management procedure is obtained and managed and revoked by the user can become. The declaration of consent is stored here so that the query does not have to be repeated and to be able to prove the consent in accordance with the legal obligation. The storage can take place on the server side and/or in a cookie (so-called opt-in cookie, or with the help of comparable technologies) in order to be able to assign the consent to a user or his device. Subject to individual information about the providers of cookie management services, the following information applies: The duration of the storage of the consent can be up to two years. A pseudonymous user identifier is created and stored with the time of the consent, information on the scope of the consent (e.g. which categories of cookies and/or service providers) and the browser, system and end device used.
Business Achievements
We process the data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as "contractual partners") within the framework of contractual and comparable legal relationships and related measures and within the framework of communication with the contractual partners (or pre-contractual), e.g respond.
We process this data to fulfill our contractual obligations. This includes in particular the obligations to provide the agreed services, any updating obligations and remedy in the case of warranty and other service disruptions. In addition, we process the data to protect our rights and for the purpose of the administrative tasks associated with these obligations and the corporate organization. In addition, we process the data on the basis of our legitimate interests in proper and economical business management and security measures to protect our contractual partners and our business operations from misuse, endangerment of their data, secrets, information and rights (e.g. to involve telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). Within the framework of the applicable law, we only pass on the data of contractual partners to third parties to the extent that this is necessary for the aforementioned purposes or to fulfill legal obligations. The contractual partners will be informed about other forms of processing, e.g. for marketing purposes, within the scope of this data protection declaration.
We inform the contractual partners which data is required for the aforementioned purposes before or during data collection, e.g. in online forms, by means of special markings (e.g. colours) or symbols (e.g. asterisks or similar), or personally.
We delete the data after statutory warranty and comparable obligations have expired, i.e. generally after 4 years, unless the data is stored in a customer account, e.g. for as long as it has to be kept for legal archiving reasons (e.g. for tax purposes usually 10 years). We delete data disclosed to us by the contractual partner as part of an order in accordance with the specifications of the order, generally after the end of the order.
Insofar as we use third-party providers or platforms to provide our services, the terms and conditions and data protection notices of the respective third-party providers or platforms apply in the relationship between the users and the providers.
customer account
Contractual partners can create an account within our online offer (e.g. customer or user account, "customer account" for short). If it is necessary to register a customer account, contractual partners will be informed of this as well as of the information required for registration. Customer accounts are not public and cannot be indexed by search engines. As part of the registration and subsequent registrations and uses of the customer account, we store the IP addresses of the customers together with the access times in order to be able to prove the registration and to prevent any misuse of the customer account.
If customers have terminated their customer account, the data relating to the customer account will be deleted, subject to their retention being required for legal reasons. It is the customer's responsibility to back up their data upon termination of the customer account.
Economic analysis and market research
For business reasons and in order to be able to identify market trends, the wishes of contractual partners and users, we analyze the data we have on business transactions, contracts, inquiries, etc., whereby the group of persons concerned includes contractual partners, interested parties, customers, visitors and users of our online offer can fall.
The analyzes are carried out for the purpose of business evaluations, marketing and market research (e.g. to determine customer groups with different characteristics). In doing so, we can, if available, take into account the profiles of registered users together with their information, e.g. on services used. The analyzes serve us alone and are not disclosed externally, unless they are anonymous analyzes with summarized, i.e. anonymous values. Furthermore, we take the privacy of the users into account and process the data for analysis purposes as pseudonymously as possible and, if feasible, anonymously (e.g. as summarized data).
Store and eCommerce
We process the data of our customers in order to enable them to select, purchase or order the selected products, goods and associated services, as well as their payment and delivery or execution. If necessary for the execution of an order, we use service providers, in particular postal, forwarding and shipping companies, to carry out the delivery or execution for our customers. We use the services of banks and payment service providers to process payment transactions. The required information is marked as such in the context of the ordering or comparable acquisition process and includes the information required for delivery or provision and billing as well as contact information in order to be able to hold any consultation.
- Types of data processed: Inventory data (e.g. names, addresses); payment data (e.g. bank details, invoices, payment history); Contact information (e.g. email, phone numbers); Contract data (e.g. subject of the contract, term, customer category); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).
- Affected people: Customers; Interested persons; business and contractual partners.
- Purposes of processing: Provision of contractual services and customer service; Safety measures; contact requests and communication; office and organizational procedures; managing and responding to inquiries; Conversion measurement (measurement of the effectiveness of marketing measures); Profiles with user-related information (creating user profiles).
- Legal bases: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR); Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR); Legal obligation (Art. 6 Para. 1 S. 1 lit. c. GDPR).
Providers and services used in the course of the business
As part of our business activities, we use other services, platforms, interfaces or plugins from third parties (“services” for short) that can process user data, taking into account the legal requirements. In this context, the data protection notices of the respective services apply in addition to our data protection notices.
Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Otherwise, user data will be processed on the basis of our legitimate interests (ie interest in efficient, economical and recipient-friendly services) to provide our business services or if they are not required for the performance of the contract.
- Types of data processed: Inventory data (e.g. names, addresses); payment data (e.g. bank details, invoices, payment history); Contact information (e.g. email, phone numbers); Content data (e.g. entries in online forms); Contract data (e.g. subject of the contract, term, customer category); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).
- Affected people: Customers; Interested persons; Users (e.g. website visitors, users of online services); business and contractual partners.
- Purposes of processing: Provision of contractual services and customer service; office and organizational procedures.
- Legal bases: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR); Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR); Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
Further information on processing processes, procedures and services:
- shopify: Platform through which e-commerce services are offered and carried out. The services and processes carried out in connection with them include in particular online shops, websites, their offers and content, community elements, purchase and payment transactions, customer communication as well as analysis and marketing; Service provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; site: https://www.shopify.de ; Data protection: https://www.shopify.de/legal/datenschutz .
payment procedure
As part of contractual and other legal relationships, due to legal obligations or otherwise on the basis of our legitimate interests, we offer the data subjects efficient and secure payment options and use other service providers in addition to banks and credit institutions (collectively "payment service providers").
The data processed by the payment service provider includes inventory data such as name and address, bank details such as account numbers or credit card numbers, passwords, TANs and checksums, as well as contract, total and recipient-related information. The information is required to carry out the transactions. However, the data entered will only be processed and stored by the payment service providers. This means that we do not receive any account or credit card-related information, only information with confirmation or negative information about the payment. Under certain circumstances, the payment service provider may transmit the data to credit agencies. The purpose of this transmission is to check identity and creditworthiness. For this we refer to the terms and conditions and the data protection information of the payment service provider.
The terms and conditions and data protection notices of the respective payment service providers apply to the payment transactions, which can be accessed within the respective websites or transaction applications. We also refer to this for the purpose of further information and the assertion of revocation, information and other data subject rights.
- Types of data processed: Inventory data (e.g. names, addresses); payment data (e.g. bank details, invoices, payment history); Contract data (e.g. subject of the contract, term, customer category); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses); Contact information (e.g. email, telephone numbers).
- Affected people: Customers; Interested persons.
- Purposes of processing: Provision of contractual services and customer service.
- Legal bases: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR); Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
Further information on processing processes, procedures and services:
- Amazon Payments: Payment services (technical connection of online payment methods); Service provider: Amazon Payments Europe SCA 38 avenue JF Kennedy, L-1855 Luxembourg; site: https://pay.amazon.com/de ; Data protection: https://pay.amazon.com/de/help/201212490 .
- Apple Pay: Payment services (technical connection of online payment methods); Service provider: Apple Inc., Infinite Loop, Cupertino, CA 95014, USA; site: https://www.apple.com/de/apple-pay/ ; Data protection: https://www.apple.com/legal/privacy/de-ww/ .
- Google Pay: Payment services (technical connection of online payment methods); Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; site: https://pay.google.com/intl/de_de/about/ ; Data protection: https://policies.google.com/privacy .
- Klarna / Sofortüberweisung: Payment services (technical connection of online payment methods); Service provider: Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden; site: https://www.klarna.com/de ; Data protection: https://www.klarna.com/de/datenschutz .
- Mastercard: Payment services (technical connection of online payment methods); Service provider: Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium; site: https://www.mastercard.de/de-de.html ; Data protection: https://www.mastercard.de/de-de/datenschutz.html .
- Paypal: Payment services (technical connection of online payment methods) (e.g. PayPal, PayPal Plus, Braintree); Service provider: PayPal (Europe) S.à rl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg; site: https://www.paypal.com/de ; Data protection: https://www.paypal.com/de/webapps/mpp/ua/privacy-full .
- visas: Payment services (technical connection of online payment methods); Service provider: Visa Europe Services Inc., London Branch, 1 Sheldon Square, London W2 6TT, UK; site: https://www.visa.de ; Data protection: https://www.visa.de/bedingungen/visa-privacy-center.html .
Provision of the online offer and web hosting
In order to be able to provide our online offer securely and efficiently, we use the services of one or more web hosting providers from whose servers (or servers managed by them) the online offer can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage space and database services, as well as security services and technical maintenance services.
The data processed as part of the provision of the hosting offer may include all information relating to the users of our online offer that arises in the context of use and communication. This regularly includes the IP address, which is necessary in order to be able to deliver the content of online offers to browsers, and all entries made within our online offer or on websites.
- Types of data processed: Content data (e.g. entries in online forms); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).
- Affected people: Users (e.g. website visitors, users of online services).
- Purposes of processing: Provision of our online offer and user-friendliness; Content Delivery Network (CDN).
- Legal bases: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
Further information on processing processes, procedures and services:
- Email delivery and hosting: The web hosting services we use also include sending, receiving and storing emails. For these purposes, the addresses of the recipients and senders as well as other information regarding the e-mail dispatch (e.g. the providers involved) and the content of the respective e-mails are processed. The aforementioned data can also be processed for SPAM detection purposes. We ask you to note that e-mails are generally not sent in encrypted form on the Internet. As a rule, e-mails are encrypted during transport, but (unless a so-called end-to-end encryption method is used) not on the servers from which they are sent and received. Therefore, we cannot accept any responsibility for the transmission path of the e-mails between the sender and receipt on our server.
- Collection of access data and log files: We ourselves (or our web hosting provider) collect data for every access to the server (so-called server log files). The address and name of the retrieved websites and files, date and time of retrieval, amounts of data transferred, notification of successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP Addresses and the requesting provider belong. The server log files can be used for security purposes, e.g. to avoid overloading the server (especially in the case of abusive attacks, so-called DDoS attacks) and on the other hand to reduce the load on the server and ensure their stability; Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or made anonymous. Data whose further storage is required for evidence purposes are excluded from deletion until the respective incident has been finally clarified.
- Amazon Web Services (AWS): Services in the field of providing information technology infrastructure and related services (e.g. storage space and/or computing capacity); Service provider: Amazon Web Services, Inc., 410 Terry Avenue North, Seattle WA 98109, USA; site: https://aws.amazon.com/de/ ; Data protection: https://aws.amazon.com/de/privacy/?nc1=f_pr ; Order processing contract: https://d1.awsstatic.com/legal/aws-gdpr/AWS_GDPR_DPA.pdf ; Standard contractual clauses (ensuring the level of data protection when processing in third countries): https://aws.amazon.com/de/service-terms/ .
- Cloudflare: Content Delivery Network (CDN) - service with the help of which the content of an online offer, in particular large media files such as graphics or program scripts, can be delivered faster and more securely with the help of regionally distributed servers connected via the Internet; Service provider: Cloudflare, Inc., 101 Townsend St, San Francisco, CA 94107, USA; site: https://www.cloudflare.com ; Data protection: https://www.cloudflare.com/privacypolicy/ ; Order processing contract: https://www.cloudflare.com/cloudflare-customer-dpa ; Standard contractual clauses (ensuring the level of data protection when processing in third countries): https://www.cloudflare.com/cloudflare-customer-scc .
- ASP.NET : Content Delivery Network (CDN); Service Provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA; site: https://docs.microsoft.com/de-de/aspnet/core/?view=aspnetcore-5.0 ; Data protection: https://privacy.microsoft.com/de-de/privacystatement
- jsdelivr : Content Delivery Network (CDN) Jquery; Service Provider: Prospect One, Królewska 65A/1, 30-081, Kraków, Poland; site: https://www.jsdelivr.com Data protection: https://www.jsdelivr.com/terms/privacy-policy-jsdelivr-net
Special notes on applications (apps)
We process the data of the users of our application insofar as this is necessary in order to be able to provide the application and its functionalities to the users, to monitor their security and to be able to develop them further. We can also contact users in compliance with legal requirements if communication is required for administration or use of the application. In addition, with regard to the processing of user data, we refer to the data protection information in this data protection declaration.
Legal bases: The processing of data required to provide the functionalities of the application serves to fulfill contractual obligations. This also applies if the provision of the functions requires user authorization (e.g. approval of device functions). If the processing of data is not necessary for the provision of the functionalities of the application, but serves the security of the application or our business interests (e.g. collection of data for the purpose of optimizing the application or security purposes), it is carried out on the basis of our legitimate interests Interests. If users are expressly asked for their consent to the processing of their data, the data covered by the consent will be processed on the basis of the consent.
- Types of data processed: Inventory data (e.g. names, addresses); Meta/communication data (e.g. device information, IP addresses); payment data (e.g. bank details, invoices, payment history); Contract data (e.g. subject of the contract, term, customer category); location data (information about the geographical position of a device or a person); Content data (e.g. entries in online forms); Usage data (e.g. websites visited, interest in content, access times).
- Affected people: Users (e.g. website visitors, users of online services).
- Purposes of processing: Provision of contractual services and customer service; Range measurement (e.g. access statistics, recognition of returning visitors); Tracking (e.g. interest/behavioural profiling, use of cookies); Conversion measurement (measurement of the effectiveness of marketing measures); A/B testing; Marketing; Profiles with user-related information (creating user profiles); Provision of our online offer and user-friendliness.
- Legal bases: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR); Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
Further information on processing processes, procedures and services:
- Commercial use: We process the data of the users of our application, registered users and any test users (hereinafter referred to as "users") in order to be able to provide them with our contractual services and on the basis of legitimate interests to ensure the security of our application and to be able to develop it further. The required information is marked as such within the framework of the conclusion of the use, order, order or comparable contract and may include the information required for the provision of services and for any billing as well as contact information in order to be able to hold any consultations; Legal basis : Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) DSGVO).
- Storage of a universal and unique identifier (UUID) : The application stores a so-called universal and unique identifier (UUID) for the purpose of analyzing the use and functionality of the application and storing user settings. This identifier is generated when this application is installed (but is not connected to the device, i.e. not a device identifier in this sense), remains stored between the start of the application and its updates and is deleted when users remove the application from their device.
- Storage of a pseudonymous identifier: So that we can provide the application and ensure its functionality, we use a pseudonymous identifier. The identification is a mathematical value (ie no clear data such as names are used) that is assigned to a device and/or the application installed on it. This identifier is generated when this application is installed, is stored between the start of the application and its updates, and is deleted when users remove the application from the device.
- Device permissions to access features and data: The use of our application or its functionalities may require user authorizations for access to certain functions of the devices used or to the data stored on the devices or accessible using the devices. By default, these permissions must be granted by the users and can be revoked at any time in the settings of the respective devices. The exact process for controlling app permissions may vary depending on users' device and software. If you need clarification, users can contact us. We would like to point out that the refusal or revocation of the respective authorizations can affect the functionality of our application.
- Access to the camera and saved recordings : As part of the use of our application, image and/or video recordings (including audio recordings) of the user (and of other persons covered by the recordings) are made by accessing the camera functions or saved recordings processed. Access to the camera functions or saved recordings requires user authorization that can be revoked at any time. The processing of the image and/or video recordings only serves to provide the respective functionality of our application, according to its description to the users, or its typical and expected functionality.
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Contentful : This is a software service for content management, tool integration, and cross-channel publishing. The functions include, among other things, the storage of apps including personal data of the application users, such as content they have created or information regarding their interaction with the apps; Service provider: Contentful GmbH
Max-Urich-Strasse 3, 13355 Berlin, Germany; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://www.contentful.com/ Privacy Policy: https://www.contentful.com/legal/privacy-at-contentful/privacy-notice/
Order processing contract: https://www.contentful.com/legal/privacy-at-contentful/data-processing-addendum-for-customers/
Standard contractual clauses (ensuring the level of data protection when processing in third countries): https://www.contentful.com/legal/privacy-at-contentful/data-processing-addendum-for-customers/ - Firebase : Firebase is a development platform for mobile and web applications. It provides tools and infrastructure via a so-called software development kit that are intended to enable a developer to provide simpler and more efficient functions using programming interfaces on different platforms; Service Provider: Google Cloud EMEA Limited, 70 Sir John Rogerson's Quay, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://firebase.google.com; Privacy Policy: https://policies.google.com/privacy; Order processing contract: https://firebase.google.com/terms/data-processing-terms; Standard contractual clauses (ensuring the level of data protection when processing in third countries): https://firebase.google.com/terms/data-processing-terms.
- Firebase : Google Firebase is a platform for developers of applications ("apps" for short) for mobile devices and websites. Google Firebase offers a variety of functions for testing apps, monitoring their functionality and optimizing them (based on on the following overview page: https://firebase.google.com/products). “Cloud Computing”). Google Firebase also offers interfaces that allow users of the app to interact with other services, e.g. authentication using services such as Facebook, Twitter or an e-mail password combination. ; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: https://firebase.google.com; Privacy Policy: https://policies.google.com/privacy.
Obtaining applications from app stores
Our application is obtained via special online platforms operated by other service providers (so-called "app stores"). In this context, the data protection notices of the respective app stores apply in addition to our data protection notices. This applies in particular with regard to the methods used on the platforms for measuring reach and for interest-based marketing as well as any liability to pay.
- Types of data processed: Inventory data (e.g. names, addresses); payment data (e.g. bank details, invoices, payment history); Contact information (e.g. email, phone numbers); Contract data (e.g. subject of the contract, term, customer category); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses); Content data (e.g. entries in online forms).
- Affected people: Customers; Users (e.g. website visitors, users of online services).
- Purposes of processing: Provision of contractual services and customer service; Marketing.
- Legal bases: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
Further information on processing processes, procedures and services:
- Apple App Store: app and software sales platform; Service provider: Apple Inc., Infinite Loop, Cupertino, CA 95014, USA; Legal bases: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); site: https://www.apple.com/de/ios/app-store/ ; Data protection: https://www.apple.com/legal/privacy/de-ww/ .
- GooglePlay: app and software sales platform; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); site: https://play.google.com/store/apps?hl=de ; Data protection: https://policies.google.com/privacy .
Push messages
With the consent of the users, we can send the users so-called "push notifications". These are messages that are displayed on the screens, end devices or in the browsers of the users, even if our online service is not currently being actively used.
In order to register for the push notifications, users must confirm the request from their browser or end device to receive the push notifications. This approval process is documented and saved. The storage is necessary in order to recognize whether users have consented to receiving the push notifications and to be able to prove their consent. For these purposes, a pseudonymous browser identifier (so-called "push token") or the device ID of a terminal device is stored.
On the one hand, the push messages may be necessary for the fulfillment of contractual obligations (e.g. technical and organizational information relevant to the use of our online offer) and are otherwise, unless specifically mentioned below, sent on the basis of the user's consent. Users can change the receipt of push messages at any time using the notification settings of their respective browsers or end devices.
- Types of data processed: Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses); location data (information about the geographical position of a device or a person); Content data (e.g. entries in online forms).
- Affected people: communication partner; Users (e.g. website visitors, users of online services).
- Purposes of processing: Provision of our online offer and user-friendliness; Range measurement (e.g. access statistics, recognition of returning visitors); Tracking (e.g. interest/behavioural profiling, use of cookies); Conversion measurement (measurement of the effectiveness of marketing measures); A/B testing; Marketing; Profiles with user-related information (creating user profiles).
- Legal bases: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR); Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
Further information on processing processes, procedures and services:
- Firebase: Firebase is a development platform for mobile and web applications. It provides tools and infrastructure via a so-called software development kit that are intended to enable a developer to provide simpler and more efficient functions using programming interfaces on different platforms; Service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson's Quay, Dublin 2, Ireland; Legal bases: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); site: https://firebase.google.com ; Data protection: https://policies.google.com/privacy ; Order processing contract: https://firebase.google.com/terms/data-processing-terms ; Standard contractual clauses (ensuring the level of data protection when processing in third countries): https://firebase.google.com/terms/data-processing-terms .
Registration, login and user account
Users can create a user account. As part of the registration, the users are informed of the required mandatory information and processed for the purpose of providing the user account on the basis of contractual fulfillment of obligations. The processed data includes in particular the login information (user name, password and an e-mail address).
When using our registration and login functions and when using the user account, we store the IP address and the time of the respective user action. The storage takes place on the basis of our legitimate interests as well as those of the users in protection against misuse and other unauthorized use. In principle, this data will not be passed on to third parties, unless it is necessary to pursue our claims or there is a legal obligation to do so.
Users can be informed by email about processes that are relevant to their user account, such as technical changes.
- Types of data processed: Inventory data (e.g. names, addresses); Contact information (e.g. email, phone numbers); Content data (e.g. entries in online forms); Meta/communication data (e.g. device information, IP addresses).
- Affected people: Users (e.g. website visitors, users of online services).
- Purposes of processing: Provision of contractual services and customer service; Safety measures; Management and response to inquiries.
- Legal bases: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR); Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
Further information on processing processes, procedures and services:
- Registration with clear names: Due to the nature of our community, we ask users to only use our offer using real names. Ie the use of pseudonyms is not permitted.
- Deletion of data after termination: If users have terminated their user account, their data with regard to the user account will be deleted, subject to a legal permission, obligation or consent of the user.
Blogs and publication media
We use blogs or comparable means of online communication and publication (hereinafter "publication medium"). The data of the readers are processed for the purposes of the publication medium only insofar as it is necessary for its presentation and the communication between authors and readers or for reasons of security. In addition, we refer to the information on the processing of visitors to our publication medium in the context of this data protection notice.
- Types of data processed: Inventory data (e.g. names, addresses); Contact information (e.g. email, phone numbers); Content data (e.g. entries in online forms); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).
- Affected people: Users (e.g. website visitors, users of online services).
- Purposes of processing: Provision of contractual services and customer service; Feedback (e.g. collecting feedback via online form); Safety measures; Management and response to inquiries.
- Legal bases: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR); Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
Further information on processing processes, procedures and services:
- Comments and Posts: When users leave comments or other posts, their IP addresses may be stored based on our legitimate interests. This is for our security if someone leaves illegal content in comments and posts (insults, forbidden political propaganda, etc.). In this case, we can be prosecuted for the comment or contribution and are therefore interested in the identity of the author. Furthermore, we reserve the right to process the information provided by the user for the purpose of spam detection on the basis of our legitimate interests. We reserve our right on the same legal basis In the case of surveys, we reserve the right to store the IP addresses of the users for the duration of the surveys and to use cookies in order to avoid multiple voting stored permanently by us until the user objects.
- Services and service providers used:
- io : comment function in the blog area; service provider: POWR HQ, 44 Tehama StreetSan Francisco, California 94105, USA; site: https://www.powr.io/ ; Data protection: https://www.powr.io/privacy .
Contact and request management
When contacting us (e.g. via contact form, e-mail, telephone or via social media) as well as in the context of existing user and business relationships, the details of the requesting person are processed to the extent necessary to answer the contact request and any requested measures.
The answering of contact inquiries as well as the administration of contact and inquiry data within the framework of contractual or pre-contractual relationships takes place to fulfill our contractual obligations or to answer (pre)contractual inquiries and otherwise on the basis of the legitimate interests in answering the inquiries and maintenance of User or Business Relationships.
- Types of data processed: Inventory data (e.g. names, addresses); Contact information (e.g. email, phone numbers); Content data (e.g. entries in online forms).
- Affected people: communication partner.
- Purposes of processing: Contact Requests and Communication.
- Legal bases: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR); Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
Further information on processing processes, procedures and services:
- Zendesk: Management of contact requests and communications; Service provider: Zendesk, Inc., 989 Market Street #300, San Francisco, CA 94102, USA; site: https://www.zendesk.de ; Data protection: https://www.zendesk.de/company/customers-partners/privacy-policy/ ; Standard contractual clauses (ensuring the level of data protection when processing in third countries): Binding internal data protection regulations as a basis for US data transfers: https://www.zendesk.de/company/privacy-and-data-protection/#data-processing-agreement .
Communication via Messenger
We use messengers for communication purposes and therefore ask you to observe the following information on the functionality of the messenger, on encryption, on the use of the metadata of the communication and on your options to object.
You can also contact us in alternative ways, e.g. by telephone or e-mail. Please use the contact options provided to you or the contact options specified within our online offer.
In the case of end-to-end encryption of content (ie the content of your message and attachments), please note that the communication content (ie the content of the message and attached images) is encrypted from end-to-end. This means that the content of the messages cannot be viewed, not even by the messenger providers themselves. You should always use a current version of the messenger with activated encryption to ensure that the message content is encrypted.
However, we also point out to our communication partners that the providers of the messengers cannot see the content, but can find out that and when communication partners communicate with us as well as technical information on the device used by the communication partner and, depending on the settings of their device, also location information ( so-called metadata) are processed.
Notes on legal bases: If we ask communication partners for permission before communicating with them via Messenger, the legal basis for our processing of their data is their consent. Otherwise, if we do not ask for your consent and you contact us, for example, we use Messenger in relation to our contractual partners and in the context of contract initiation as a contractual measure and in the case of other interested parties and communication partners on the basis of our legitimate interests in fast and efficient communication and fulfillment of the needs of our communication partners in communication via messenger. We would also like to point out that we will not transmit the contact data you have given us to Messenger for the first time without your consent.
Revocation, objection and deletion: You can revoke your consent at any time and object to communication with us via Messenger at any time. In the case of communication via Messenger, we delete the messages in accordance with our general deletion guidelines (ie, as described above, after the end of contractual relationships, in the context of archiving requirements, etc.) and otherwise as soon as we can assume that we have answered any information from the communication partner, if no reference to a previous conversation is to be expected and the deletion does not conflict with any statutory retention requirements.
Subject to reference to other communication channels: Finally, we would like to point out that, for reasons of security, we reserve the right not to answer inquiries via Messenger. This is the case, for example, when internal contract details require particular secrecy or an answer via messenger does not meet the formal requirements. In such cases, we will refer you to more appropriate communication channels.
- Types of data processed: Contact information (e.g. email, phone numbers); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).
- Affected people: communication partner.
- Purposes of processing: contact requests and communication; Direct marketing (e.g. by e-mail or post).
- Legal bases: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR); Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
Further information on processing processes, procedures and services:
- Instagram: Sending messages via the social network Instagram; Service provider: Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA; site: https://www.instagram.com ; Data protection: https://instagram.com/about/legal/privacy .
- Facebook Messenger: Facebook Messenger with end-to-end encryption (Facebook Messenger's end-to-end encryption requires activation if it is not activated by default); Service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; site: https://www.facebook.com ; Data protection: https://www.facebook.com/about/privacy ; Order processing contract: https://www.facebook.com/legal/terms/dataprocessing ; Standard contractual clauses (ensuring the level of data protection when processing in third countries): https://www.facebook.com/legal/EU_data_transfer_addendum .
- Solvemates: Automated chatbot function for FAQs; Service provider: Solvemate GmbH, Friedrichstrasse 123, 10117 Berlin; site: https://www.solvemate.com/ ; Data protection: https://www.solvemate.com/en/legal#privacy .
Chatbots and Chat Features
We offer online chat and chatbot functionality (collectively, "Chat Services") as a means of communication. A chat is an online conversation conducted with a certain timeliness. A chatbot is software that answers users' questions or informs them about messages. If you use our chat functions, we can process your personal data.
If you use our chat services within an online platform, your identification number will also be stored within the respective platform. We may also collect information about which users interact with our chat services and when. Furthermore, we store the content of your conversations via the chat services and log registration and consent processes in order to be able to prove them in accordance with legal requirements.
We point out to users that the respective platform provider can find out that and when users communicate with our chat services as well as technical information on the device used by the user and, depending on the settings of their device, also location information (so-called metadata) for the purpose of optimizing the respective services and security purposes. Likewise, the metadata of communication via chat services (e.g. the information about who communicated with whom) could be used by the respective platform providers in accordance with their provisions, to which we refer for further information, for marketing purposes or to display advertising tailored to users be used.
If users agree to a chatbot activating information with regular messages, they have the option to unsubscribe from the information for the future at any time. The chatbot tells users how and with which terms they can unsubscribe from the messages. By unsubscribing from the chatbot messages, user data will be deleted from the list of message recipients.
We use the above information to operate our chat services, e.g. to address users personally, to answer their inquiries, to transmit any content they have requested and also to improve our chat services (e.g. to provide chatbots with answers to frequently "teach" asked questions or recognize unanswered requests).
Notes on legal bases: We use the chat services on the basis of consent if we have previously obtained the users' consent to the processing of their data in the context of our chat services (this applies to the cases in which users are asked for consent, e.g., so that a chatbot can send you regular messages). If we use chat services to answer user inquiries about our services or our company, this is done for contractual and pre-contractual communication. In addition, we use chat services on the basis of our legitimate interests in optimizing the chat services, their economic efficiency and increasing the positive user experience.
Revocation, objection and deletion: You can revoke your consent at any time or object to the processing of your data in the context of our chat services.
- Types of data processed: Contact information (e.g. email, phone numbers); Content data (e.g. entries in online forms); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).
- Affected people: communication partner.
- Purposes of processing: contact requests and communication; Direct marketing (e.g. by e-mail or post).
- Legal bases: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR); Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR); Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
Further information on processing processes, procedures and services:
- Solvemates: Automated chatbot function for FAQs; Service provider: Solvemate GmbH, Friedrichstrasse 123, 10117 Berlin; site: https://www.solvemate.com/ ; Data protection: https://www.solvemate.com/en/legal#privacy .
Video conferencing, online meetings, webinars and screen sharing
We use platforms and applications from other providers (hereinafter referred to as “conference platforms”) for the purpose of conducting video and audio conferences, webinars and other types of video and audio meetings (hereinafter collectively referred to as “conference”). When selecting the conference platforms and their services, we observe the legal requirements.
Data processed by conference platforms: When participating in a conference, the conference platforms process the personal data of the participants listed below. The scope of the processing depends on which data is required in the context of a specific conference (e.g. providing access data or real names) and which optional information is provided by the participants. In addition to processing for the implementation of the conference, the data of the participants can also be processed by the conference platforms for security purposes or service optimization. The processed data includes personal data (first name, last name), contact information (e-mail address, telephone number), access data (access codes or passwords), profile pictures, information on professional position/function, the IP address of Internet access, information on the end devices of the participants, their operating system, the browser and its technical and language settings, information on the content of the communication processes, ie entries in chats as well as audio and video data, as well as the use of other available functions (e.g. surveys). Contents of the communications are encrypted to the extent technically provided by the conference provider. If the participants are registered as users on the conference platforms, further data can be processed in accordance with the agreement with the respective conference provider.
Logging and Recordings: If text input, participation results (e.g. from surveys) as well as video or audio recordings are logged, the participants will be informed in advance and, if necessary, asked for their consent.
Data protection measures of the participants: Please note the details of the processing of your data by the conference platforms in their data protection notices and select the optimal security and data protection settings for you within the framework of the settings of the conference platforms. Please also ensure data and privacy protection in the background of your recording for the duration of a video conference (e.g. by informing roommates, locking doors and using, as far as technically possible, the function to make the background unrecognizable). Links to the conference rooms and access data must not be passed on to unauthorized third parties.
Notes on legal bases: If, in addition to the conference platforms, we also process the data of the users and ask the users for their consent to the use of the conference platforms or certain functions (e.g. consent to a recording of conferences), the legal basis for the processing is this consent. Furthermore, our processing may be necessary to fulfill our contractual obligations (e.g. in lists of participants, in the case of processing the results of discussions, etc.). Otherwise, user data is processed on the basis of our legitimate interests in efficient and secure communication with our communication partners.
- Types of data processed: Inventory data (e.g. names, addresses); Contact information (e.g. email, phone numbers); Content data (e.g. entries in online forms); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).
- Affected people: communication partner; Users (e.g. website visitors, users of online services).
- Purposes of processing: Provision of contractual services and customer service; contact requests and communication; office and organizational procedures.
- Legal bases: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR); Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR); Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
Further information on processing processes, procedures and services:
- Bambuser : Live video shopping (live product presentations, advice, video live shopping); Service Provider: Bambuser AB, Regeringsgatan 29, 11153 Stockholm, Sweden; Website: https://bambuser.com Data protection declaration: https://bambuser.com/privacy-policy Order processing contract: https://bambuser.com/live-shopping/terms-and-conditions
- Google Hangouts / Meet: messenger and conferencing software; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; site: https://hangouts.google.com/ ; Data protection: https://policies.google.com/privacy ; Order processing contract: https://workspace.google.com/terms/dpa_terms.html ; Standard contractual clauses (ensuring the level of data protection when processing in third countries): https://cloud.google.com/terms/eu-model-contract-clause .
- Microsoft Teams: messenger and conferencing software; Service provider: Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland, parent company: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA; site: https://products.office.com ; Data protection: https://privacy.microsoft.com/de-de/privacystatement , security information: https://www.microsoft.com/de-de/trustcenter ; Standard contractual clauses (ensuring the level of data protection when processing in third countries): https://www.microsoft.com/licensing/docs/view/Microsoft-Products-and-Services-Data-Protection-Addendum-DPA .
- slack: messenger and conferencing software; Service provider: Slack Technologies, Inc., 500 Howard Street, San Francisco, CA 94105, USA; site: https://slack.com/intl/de-de/ ; Data protection: https://slack.com/intl/de-de/legal ; Order processing contract: https://slack.com/intl/de-de/terms-of-service/data-processing ; Standard contractual clauses (ensuring the level of data protection when processing in third countries): https://slack.com/intl/de-de/terms-of-service/data-processing .
application process
The application process requires that applicants provide us with the data required for their assessment and selection. Which information is required can be found in the job description or, in the case of online forms, from the information given there.
In principle, the required information includes personal information such as name, address, a contact option and proof of the qualifications required for a position. On request, we will also be happy to tell you what information is required.
If made available, applicants can send us their applications using an online form. The data is transmitted to us in encrypted form using state-of-the-art technology. Applicants can also send us their applications via email. However, please note that e-mails are generally not sent in encrypted form on the Internet. As a rule, e-mails are encrypted during transport, but not on the servers from which they are sent and received. We can therefore assume no responsibility for the transmission path of the application between the sender and receipt on our server.
For the purposes of searching for applicants, submitting applications and selecting applicants, we can use applicant management or recruitment software and platforms and services from third parties in compliance with legal requirements.
Applicants are welcome to contact us about the method of submitting the application or to send us the application by post.
Processing of special categories of data: Insofar as special categories of personal data within the meaning of Art. 9 Para. 1 DSGVO (e.g. health data, such as severely disabled status or ethnic origin) are requested from applicants as part of the application process, so that the person responsible or the person concerned can can exercise rights arising from labor law and social security and social protection law and fulfill his or her obligations in this regard, their processing is carried out in accordance with Article 9(2)(b). GDPR, in the case of protecting the vital interests of applicants or other persons in accordance with Art. 9 (2) lit. c. DSGVO or for the purposes of health care or occupational medicine, for assessing the employee's ability to work, for medical diagnostics, for care or treatment in the health or social area or for the administration of systems and services in the health or social area in accordance with Art. 9 paragraph 2 letter h. GDPR. In the case of a notification of the special categories of data based on voluntary consent, their processing takes place on the basis of Article 9 Paragraph 2 lit. GDPR.
Deletion of data: In the event of a successful application, the data provided by the applicants can be processed by us for the purposes of the employment relationship. Otherwise, if the application for a job offer is not successful, the data of the applicants will be deleted. The applicants' data will also be deleted if an application is withdrawn, which applicants are entitled to do at any time. The deletion takes place, subject to a justified revocation by the applicant, at the latest after a period of six months, so that we can answer any follow-up questions about the application and meet our obligations to provide evidence from the regulations on the equal treatment of applicants. Invoices for any reimbursement of travel expenses are archived in accordance with tax regulations.
Admission to an applicant pool: Inclusion in an applicant pool, if offered, is based on consent. Applicants are informed that their consent to be included in the talent pool is voluntary, has no influence on the ongoing application process and that they can revoke their consent at any time for the future.
- Types of data processed: Applicant data (e.g. personal details, postal and contact addresses, the documents belonging to the application and the information contained therein, such as cover letter, curriculum vitae, certificates and other information about a specific position or voluntarily provided by applicants about their person or qualifications) .
- Affected people: applicant.
- Purposes of processing: Application procedure (justification and possible later implementation as well as possible later termination of the employment relationship).
- Legal bases: Application procedure as a pre-contractual or contractual relationship (Art. 9 Para. 2 lit. b GDPR).
cloud services
We use software services accessible via the Internet and running on the servers of their providers (so-called "cloud services", also referred to as "software as a service") for the following purposes: document storage and management, calendar management, email sending, spreadsheets and presentations, exchanging documents, content and information with designated recipients or posting web pages, forms or other content and information, as well as chatting and participating in audio and video conferences.
In this context, personal data can be processed and stored on the servers of the providers, insofar as these are part of communication processes with us or are otherwise processed by us, as set out in this data protection declaration. This data can include, in particular, master data and contact details of users, data on transactions, contracts, other processes and their content. The providers of the cloud services also process usage data and metadata, which they use for security purposes and to optimize the service.
If we use the cloud services to provide forms or similar documents and content for other users or publicly accessible websites, the providers can store cookies on the users' devices for web analysis purposes or to change user settings (e.g. in the case of media control). remember, save.
Notes on legal bases: If we ask for consent to use the cloud services, the legal basis for processing is consent. Furthermore, their use can be part of our (pre)contractual services, provided that the use of cloud services has been agreed in this context. Otherwise, user data is processed on the basis of our legitimate interests (ie interest in efficient and secure administration and collaboration processes).
- Types of data processed: Inventory data (e.g. names, addresses); Contact information (e.g. email, phone numbers); Content data (e.g. entries in online forms); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).
- Affected people: Customers; employees (e.g. employees, applicants, former employees); Interested persons; communication partner; Users (e.g. website visitors, users of online services).
- Purposes of processing: office and organizational procedures.
- Legal bases: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR); Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR); Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
Further information on processing processes, procedures and services:
- Google Cloud Services: cloud infrastructure services and cloud-based application software; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; site: https://cloud.google.com/ ; Data protection: https://policies.google.com/privacy ; Order processing contract: https://cloud.google.com/terms/data-processing-terms ; Standard contractual clauses (ensuring the level of data protection when processing in third countries): https://cloud.google.com/terms/eu-model-contract-clause ; Additional Information: https://cloud.google.com/privacy .
- Google Cloud Storage: cloud storage, cloud infrastructure services and cloud-based application software; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; site: https://cloud.google.com/ ; Data protection: https://policies.google.com/privacy ; Order processing contract: https://cloud.google.com/terms/data-processing-terms ; Standard contractual clauses (ensuring the level of data protection when processing in third countries): https://cloud.google.com/terms/eu-model-contract-clause ; Additional Information: https://cloud.google.com/privacy .
- Google Workspace: Cloud-based application software (e.g. text and spreadsheet editing, appointment and contact management), cloud storage and cloud infrastructure services; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; site: https://workspace.google.com/ ; Data protection: https://policies.google.com/privacy ; Order processing contract: https://workspace.google.com/terms/dpa_terms.html ; Standard contractual clauses (ensuring the level of data protection when processing in third countries): https://cloud.google.com/terms/eu-model-contract-clause ; Additional Information: https://cloud.google.com/privacy .
- Microsoft cloud services: cloud storage, cloud infrastructure services and cloud-based application software; Service provider: Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland, parent company: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA; site: https://microsoft.com/de-de ; Data protection: https://privacy.microsoft.com/de-de/privacystatement , security information: https://www.microsoft.com/de-de/trustcenter ; Order processing contract: https://www.microsoft.com/licensing/docs/view/Microsoft-Products-and-Services-Data-Protection-Addendum-DPA ; Standard contractual clauses (ensuring the level of data protection when processing in third countries): https://www.microsoft.com/licensing/docs/view/Microsoft-Products-and-Services-Data-Protection-Addendum-DPA .
Newsletters and electronic notifications
We send newsletters, e-mails and other electronic notifications (hereinafter "newsletters") only with the consent of the recipient or legal permission. If the content of the newsletter is specifically described when registering for it, it is decisive for the consent of the user. Our newsletter also contains information about our services and us.
In order to register for our newsletters, it is generally sufficient if you enter your e-mail address. However, we may ask you to provide a name so that we can address you personally in the newsletter, or other information if this is necessary for the purposes of the newsletter.
Double opt-in procedure: The registration for our newsletter takes place in a so-called double opt-in procedure. This means that after registration you will receive an e-mail in which you will be asked to confirm your registration. This confirmation is necessary so that nobody can register with someone else's e-mail address. The registrations for the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes storing the time of registration and confirmation as well as the IP address. Changes to your data stored by the shipping service provider are also logged.
Deletion and restriction of processing: We can store the unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the previous existence of consent is confirmed at the same time. In the case of obligations to permanently observe contradictions, we reserve the right to store the e-mail address in a blacklist (so-called "blocklist") solely for this purpose.
The registration process is logged on the basis of our legitimate interests for the purpose of proving that it was carried out properly. If we commission a service provider to send emails, this is done on the basis of our legitimate interests in an efficient and secure shipping system.
Notes on legal bases: The newsletter is sent on the basis of the consent of the recipient or, if consent is not required, on the basis of our legitimate interests in direct marketing, if and to the extent that this is permitted by law, e.g. in the case of advertising for existing customers. If we commission a service provider to send emails, this is done on the basis of our legitimate interests in efficient and secure delivery. The registration process is recorded on the basis of our legitimate interests to demonstrate that it has been carried out in accordance with the law.
Content:
Information about us, our services, promotions and offers.
- Types of data processed: Inventory data (e.g. names, addresses); Contact information (e.g. email, phone numbers); Meta/communication data (e.g. device information, IP addresses); Usage data (e.g. websites visited, interest in content, access times).
- Affected people: communication partner.
- Purposes of processing: Direct marketing (e.g. by e-mail or post).
- Legal bases: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR); Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
- Possibility of objection (opt-out): You can cancel the receipt of our newsletter at any time, ie revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can use one of the contact options given above, preferably e-mail.
Further information on processing processes, procedures and services:
- Measurement of open and click rates: The newsletters contain a so-called "web beacon", ie a pixel-sized file that is retrieved from our server when the newsletter is opened or, if we use a shipping service provider, from their server. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of retrieval.This information is collected for the technical improvement of our newsletter based on the technical data or the target groups and their reading behavior based on their retrieval locations (which are determined with the help of the IP address can be determined) or the access times. This analysis also includes determining whether the newsletters are opened, when they are opened and which links are clicked. This information is assigned to the individual newsletter recipients and stored in their profiles until they are deleted. The evaluations help us to understand the reading habits of our N to recognize users and adapt our content to them or to send different content according to the interests of our users. The measurement of opening rates and click rates as well as storage of the measurement results in the user profiles and their further processing are based on the consent of the user. Unfortunately, a separate revocation of the performance measurement is not possible. In this case, the entire newsletter subscription must be canceled or objected to. In this case, the stored profile information will be deleted.
- piano: Email and SMS Marketing Platform; Service provider: Klaviyo, 225 Franklin St., Boston, Massachusetts 02110, USA; site: https://www.klaviyo.com/ ; Data protection: https://www.klaviyo.com/privacy .
Promotional communication via e-mail, post, fax or telephone
We process personal data for the purpose of advertising communication, which can take place via various channels, such as e-mail, telephone, post or fax, in accordance with legal requirements.
The recipients have the right to revoke their consent at any time or to object to advertising communication at any time.
After revocation or objection, we store the data required to prove the previous authorization for contacting or sending up to three years after the end of the year of the revocation or objection on the basis of our legitimate interests. The processing of this data is limited to the purpose of a possible defense against claims. On the basis of the legitimate interest in permanently observing the revocation or objection of the user, we also store the data required to avoid being contacted again (e.g. e-mail address, telephone number, name depending on the communication channel).
- Types of data processed: Inventory data (e.g. names, addresses); Contact information (e.g. email, phone numbers).
- Affected people: communication partner.
- Purposes of processing: Direct marketing (e.g. by e-mail or post).
- Legal bases: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR); Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
Further information on processing processes, procedures and services:
Klaviyo : email and SMS marketing platform; Service Provider : Klaviyo, 225 Franklin St., Boston, Massachusetts 02110, USA; Website : https://www.klaviyo.com/; Privacy Policy : https://www.klaviyo.com/privacy.
Sweepstakes and Contests
We process the personal data of participants in sweepstakes and competitions only in compliance with the relevant data protection regulations, insofar as the processing is contractually required for the provision, implementation and processing of the sweepstakes, the participants have consented to the processing or the processing serves our legitimate interests (e.g. in the security of the competition or the protection of our interests from misuse by possible collection of IP addresses when submitting competition entries).
If entries by participants are published as part of the competition (e.g. as part of a voting or presentation of the competition entries or the winners or reporting on the competition), we would like to point out that the names of the participants may also be published in this context. The participants can object to this at any time.
If the competition takes place within an online platform or a social network (e.g. Facebook or Instagram, hereinafter referred to as "online platform"), the usage and data protection provisions of the respective platforms also apply. In these cases, we would like to point out that we are responsible for the information provided by the participants in the context of the competition and inquiries regarding the competition are to be addressed to us.
The participants' data will be deleted as soon as the sweepstakes or competition has ended and the data is no longer required to inform the winners or because queries about the sweepstakes are to be expected. In principle, the data of the participants will be deleted no later than 6 months after the end of the competition. Winners' data may be retained for a longer period of time, for example in order to be able to answer questions about the prizes or to be able to fulfill the prizes; in this case, the retention period depends on the type of prize and is, for example, up to three years for items or services in order to be able to process warranty cases, for example. Furthermore, the data of the participants can be stored longer, for example in the form of reporting on the competition in online and offline media.
If data was also collected for other purposes as part of the competition, its processing and storage period are based on the data protection notices for this use (e.g. in the case of registration for the newsletter as part of a competition).
- Types of data processed: Inventory data (e.g. names, addresses); Content data (e.g. entries in online forms).
- Affected people: Sweepstakes and Contest Entrants.
- Purposes of processing: Conducting sweepstakes and competitions.
- Legal bases: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR).
polls and surveys
The polls and surveys we conduct (hereinafter "surveys") are evaluated anonymously. Personal data is only processed to the extent that this is necessary for the provision and technical implementation of the surveys (e.g. processing the IP address to display the survey in the user's browser or using a temporary cookie (session cookie) to resume the survey enable) or users have consented.
Notes on legal bases: If we ask the participants for their consent to the processing of their data, this is the legal basis for the processing, otherwise the processing of the participants' data is based on our legitimate interests in conducting an objective survey.
- Types of data processed: Contact information (e.g. email, phone numbers); Content data (e.g. entries in online forms); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).
- Affected people: communication partner.
- Purposes of processing: contact requests and communication; Direct marketing (e.g. by e-mail or post).
- Legal bases: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR); Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
Further information on processing procedures, procedures and services :
- type shape: Creation of forms and surveys and administration of participant contributions; Service provider: TYPEFORM SL, Carrer Bac de Roda, 163, local, 08018 - Barcelona, Spain; site: https://www.typeform.com/ ; Data protection: https://admin.typeform.com/to/dwk6gt/ .
Web analysis, monitoring and optimization
The web analysis (also referred to as "reach measurement") serves to evaluate the flow of visitors to our online offer and can include behavior, interests or demographic information about the visitors, such as age or gender, as pseudonymous values. With the help of the range analysis, we can, for example, identify at what time our online offer or its functions or content are used most frequently or invite people to use them again. We can also understand which areas need optimization.
In addition to web analysis, we can also use test procedures, for example to test and optimize different versions of our online offering or its components.
Unless otherwise stated below, profiles, ie data summarized for a usage process, can be created for these purposes and information can be stored in a browser or in a terminal device and read from it. The information collected includes, in particular, websites visited and elements used there, as well as technical information such as the browser used, the computer system used and information on usage times. If users have given their consent to us or the providers of the services we use to collect their location data, location data can also be processed.
The IP addresses of the users are also saved. However, we use an IP masking process (ie pseudonymization by shortening the IP address) to protect users. In general, no clear user data (e.g. e-mail addresses or names) are stored in the context of web analysis, A/B testing and optimization, but pseudonyms. This means that we and the providers of the software used do not know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective process.
Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Otherwise, user data is processed on the basis of our legitimate interests (ie interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.
- Types of data processed: Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).
- Affected people: Users (e.g. website visitors, users of online services).
- Purposes of processing: remarketing; Range measurement (e.g. access statistics, recognition of returning visitors); Profiles with user-related information (creating user profiles); click tracking; A/B testing; Feedback (e.g. collecting feedback via online form); Heatmaps (mouse movements by users, which are combined to form an overall picture); Surveys and questionnaires (e.g. surveys with input options, multiple choice questions); Marketing; Conversion measurement (measurement of the effectiveness of marketing measures); Target group formation (determination of target groups relevant for marketing purposes or other output of content).
- Safety measures: IP masking (pseudonymization of the IP address).
- Legal bases: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR); Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
Further information on processing processes, procedures and services:
- Bamboo: live video shopping (live recorded product presentations, advice, video live shopping); Service Provider: Bambuser AB, Regeringsgatan 29, 11153 Stockholm, Sweden; Website: https://bambuser.com Data protection declaration: https://bambuser.com/privacy-policy Order processing contract: https://bambuser.com/live-shopping/terms-and-conditions
- Google Optimize: Use of Google Analytics data for the purpose of improving areas of our online offering and better targeting our marketing measures to potential user interests; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; site: https://optimize.google.com ; Data protection: https://policies.google.com/privacy ; Order processing contract: https://business.safety.google/adsprocessorterms ; Standard contractual clauses (ensuring the level of data protection when processing in third countries): https://business.safety.google/adsprocessorterms ; Additional Information: https://privacy.google.com/businesses/adsservices (Types of processing and the processed data).
- Google Analytics: Web analysis, range measurement and measurement of user flows; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; site: https://marketingplatform.google.com/intl/de/about/analytics/ ; Data protection: https://policies.google.com/privacy ; Order processing contract: https://business.safety.google/adsprocessorterms ; Standard contractual clauses (ensuring the level of data protection when processing in third countries): https://business.safety.google/adsprocessorterms ; Possibility of objection (opt-out): Opt-Out Plugin: https://tools.google.com/dlpage/gaoptout?hl=de , settings for the display of advertisements: https://adssettings.google.com/authenticated ; Additional Information: https://privacy.google.com/businesses/adsservices (Types of processing and the processed data).
- Google Universal Analytics: Reach measurement and web analysis - We use Universal Analytics, a version of Google Analytics, to carry out a user analysis based on a pseudonymous user identification number. This identification number does not contain any clear data, such as names or e-mail addresses. It is used to allocate analysis information to a user, e.g. to recognize which content users have called up within one use or whether they call up our online offer again. Pseudonymous user profiles are created with information from the use of various devices; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; site: https://marketingplatform.google.com ; CONDITIONS: https://business.safety.google/adsprocessorterms/ ; Data protection: https://policies.google.com/privacy ; Order processing contract: https://business.safety.google/adsprocessorterms ; Standard contractual clauses (ensuring the level of data protection when processing in third countries): https://business.safety.google/adsprocessorterms ; Possibility of objection (opt-out): Opt-Out Plugin: https://tools.google.com/dlpage/gaoptout?hl=de , settings for the display of advertisements: https://adssettings.google.com/authenticated ; Additional Information: https://privacy.google.com/businesses/adsservices (Types of processing and the processed data).
- Google Analytics 4: Reach measurement and web analysis - We use Google Analytics 4, a version of Google Analytics, to carry out a user analysis based on a pseudonymous user identification number. This identification number does not contain any clear data, such as names or e-mail addresses. It is used to allocate analysis information to a user, e.g. to recognize which content users have called up within one use or whether they call up our online offer again. Pseudonymous user profiles are created with information from the use of various devices. By default, the IP address of the users is shortened by the last two digits; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; site: https://marketingplatform.google.com/intl/de/about/analytics/ ; Data protection: https://policies.google.com/privacy ; Order processing contract: https://business.safety.google/adsprocessorterms/ ; Standard contractual clauses (ensuring the level of data protection when processing in third countries): https://business.safety.google/adsprocessorterms ; Possibility of objection (opt-out): Opt-Out Plugin: https://tools.google.com/dlpage/gaoptout?hl=de , settings for the display of advertisements: https://adssettings.google.com/authenticated ; Additional Information: https://privacy.google.com/businesses/adsservices (Types of processing and the processed data).
- Google Tag Manager: Google Tag Manager is a solution with which we can manage so-called website tags via an interface and thus integrate other services into our online offer (please refer to further information in this data protection declaration). With the Tag Manager itself (which implements the tags), e.g. For example, no user profiles have been created or cookies have been saved. Google only learns the IP address of the user, which is necessary to run Google Tag Manager; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; site: https://marketingplatform.google.com ; Data protection: https://policies.google.com/privacy ; Order processing contract: https://business.safety.google/adsprocessorterms ; Standard contractual clauses (ensuring the level of data protection when processing in third countries): https://business.safety.google/adsprocessorterms ; Additional Information: https://privacy.google.com/businesses/adsservices (Types of processing and the processed data).
- Hotjar: Software for the analysis and optimization of online offers on the basis of feedback functions and pseudonymous measurements and analyzes of user behavior, including A/B tests (measurement of the popularity and user-friendliness of different content and functions), measurement of click paths and interaction with content and Functions of the online offer may include; Service provider: Hotjar Ltd., 3 Lyons Range, 20 Bisazza Street, Sliema SLM 1640, Malta ; site: https://www.hotjar.com ; Data protection: https://www.hotjar.com/legal/policies/privacy . Cookie Policy: https://www.hotjar.com/legal/policies/cookie-information ; Deletion of data: The cookies used by Hotjar have different "lifetimes"; some stay up to 365 days, some only valid during the current visit; Possibility of objection (opt-out): https://www.hotjar.com/legal/compliance/opt-out .
- Google Ads and conversion measurement: We use the online marketing process "Google Ads" to place ads on the Google advertising network (eg, in search results, in videos, on websites, etc.) so that they are displayed to users who have a presumed interest in the ads ( so-called "conversion"). We also measure the conversion of the ads. However, we only find out the anonymous total number of users who clicked on our ad and were forwarded to a page with a so-called "conversion tracking tag". However, we do not receive any information that could be used to identify users; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; site: https://marketingplatform.google.com ; Data protection: https://policies.google.com/privacy ; Additional Information: Types of processing and processed data: https://privacy.google.com/businesses/adsservices ; Data processing conditions for Google advertising products: Information on the services Data processing conditions between controllers and standard contractual clauses for third-country transfers of data: https://business.safety.google/adscontrollerterms .
- Google signal: Additional marketing options that only affect users who have activated personalized ads on Google ( https://support.google.com/ads/answer/2662856 ) and include device-related and cross-data processing; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; site: https://support.google.com/analytics/answer/7532985?hl=de ; Data protection: https://policies.google.com/privacy ; Order processing contract: https://business.safety.google/adsprocessorterms ; Standard contractual clauses (ensuring the level of data protection when processing in third countries): https://business.safety.google/adsprocessorterms ; Additional Information: https://privacy.google.com/businesses/adsservices (Types of processing and the processed data).
- Google Ad Manager: We use the "Google Marketing Platform" (and services such as "Google Ad Manager") to place ads on the Google advertising network (e.g., in search results, in videos, on websites, etc.). The Google Marketing Platform is characterized by the fact that ads are displayed in real time based on users' presumed interests. This allows us to display ads for and within our online offering in a more targeted manner in order to only present users with ads that potentially match their interests. If, for example, a user is shown ads for products that he was interested in on other online offers, this is referred to as "remarketing"; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; site: https://marketingplatform.google.com ; Data protection: https://policies.google.com/privacy ; Additional Information: Types of processing and processed data: https://privacy.google.com/businesses/adsservices ; Data processing conditions for Google advertising products: Information on the services Data processing conditions between controllers and standard contractual clauses for third-country transfers of data: https://business.safety.google/adscontrollerterms ; if Google acts as a processor, data processing conditions for Google advertising products and standard contractual clauses for third-country transfers of data: https://business.safety.google/adsprocessorterms .
- Target group building with Google Analytics: We use Google Analytics to display the ads placed within the advertising services of Google and its partners only to those users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products that are based on the visited website). websites are determined), which we transmit to Google (so-called “remarketing” or “Google Analytics audiences”). With the help of remarketing audiences, we also want to ensure that our ads correspond to the potential interests of users; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; site: https://marketingplatform.google.com ; Legal bases: https://business.safety.google/adsprocessorterms/ ; Data protection: https://policies.google.com/privacy ; Order processing contract: https://business.safety.google/adsprocessorterms/ ; Additional Information: Types of processing and processed data: https://privacy.google.com/businesses/adsservices ; Data processing conditions for Google advertising products and standard contractual clauses for third-country transfers of data: https://business.safety.google/adsprocessorterms .
- Firebase: Google Firebase is a platform for developers of applications ("apps" for short) for mobile devices and websites. Google Firebase offers a variety of functions for testing apps, monitoring their functionality and optimizing them (which are listed on the following overview page: https://firebase.google.com/products ). The functions include, among other things, the storage of apps including personal data of the application users, such as content created by them or information regarding their interaction with the apps (so-called "cloud computing"). Google Firebase also offers interfaces that enable interaction between the users of the Allow the app and other services, e.g. authentication using services such as Facebook, Twitter or using an e-mail password combination. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); site: https://firebase.google.com ; Data protection: https://policies.google.com/privacy .
Online marketing
We process personal data for online marketing purposes, which may include the marketing of advertising space or the presentation of advertising and other content (collectively referred to as "content") based on the potential interests of users and the measurement of their effectiveness.
For these purposes, so-called user profiles are created and stored in a file (so-called "cookie") or similar processes are used, by means of which the information about the user relevant to the presentation of the aforementioned content is stored. This information can include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information such as the browser used, the computer system used and information on usage times and functions used. If users have consented to the collection of their location data, this can also be processed.
The IP addresses of the users are also saved. However, we use available IP masking procedures (ie pseudonymization by shortening the IP address) to protect users. In general, no clear user data (such as e-mail addresses or names) are stored as part of the online marketing process, but pseudonyms. This means that we and the providers of the online marketing process do not know the actual identity of the users, only the information stored in their profiles.
The information in the profiles is usually stored in the cookies or by means of similar processes. These cookies can later generally also be read on other websites that use the same online marketing process and analyzed for the purpose of displaying content, as well as supplemented with further data and stored on the server of the online marketing process provider.
As an exception, clear data can be assigned to the profiles. This is the case, for example, if the users are members of a social network whose online marketing process we use and the network connects the user's profile with the aforementioned information. We kindly ask you to note that users can make additional agreements with the providers, e.g. by giving their consent during registration.
In principle, we only receive access to summarized information about the success of our advertisements. However, we can use so-called conversion measurements to check which of our online marketing processes have led to a so-called conversion, ie, to a contract with us, for example. The conversion measurement is only used to analyze the success of our marketing measures.
Unless otherwise stated, please assume that cookies used will be stored for a period of two years.
Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Otherwise, user data is processed on the basis of our legitimate interests (ie interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.
- Types of data processed: Event data (Facebook) ("Event data" is data that can be transmitted by us to Facebook, e.g. via Facebook pixels (via apps or other means) and relates to people or their actions; Data includes, for example, information about visits to websites, interactions with content, functions, installation of apps, purchases of products, etc. The event data is processed in order to form target groups for content and advertising information (custom audiences); event data do not contain the actual content (such as comments written), no login information and no contact information (i.e. no names, e-mail addresses and telephone numbers).Event data will be deleted by Facebook after a maximum of two years formed target groups with the deletion of our Facebook account); Contact information (Facebook) ("Contact information" is data that (clearly) identifies data subjects, such as names, e-mail addresses and telephone numbers, sent to Facebook, e.g. via Facebook pixel or upload for matching purposes can be transmitted for the purpose of forming custom audiences; after the comparison for the purpose of forming target groups, the contact information will be deleted); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses); Content data (e.g. entries in online forms).
- Affected people: Users (e.g. website visitors, users of online services).
- Purposes of processing: remarketing; Target group formation (determination of target groups relevant for marketing purposes or other output of content); Conversion measurement (measurement of the effectiveness of marketing measures); target group formation; Marketing; Profiles with user-related information (creating user profiles); Range measurement (e.g. access statistics, recognition of returning visitors); Tracking (e.g. interest/behavioural profiling, use of cookies); click tracking; Cross-device tracking (processing of user data across devices for marketing purposes).
- Safety measures: IP masking (pseudonymization of the IP address).
- Legal bases: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR); Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
- Possibility of objection (opt-out): We refer to the data protection notices of the respective providers and the options for objection specified for the providers (so-called "opt-out"). If no explicit opt-out option has been specified, you can turn off cookies in your browser settings. However, this can limit the functions of our online offer. We therefore also recommend the following opt-out options, which are offered in summary for the respective areas: a) Europe: https://www.youronlinechoices.eu . b) Canada: https://www.youradchoices.ca/choices . c) United States: https://www.aboutads.info/choices . d) Inter-territorial: https://optout.aboutads.info .
Further information on processing processes, procedures and services:
- Facebook pixel and target group formation (Custom Audiences): With the help of the Facebook pixel (or comparable functions, for the transmission of event data or contact information via interfaces in apps), Facebook is able to use the visitors of our online offer as a target group for the display of advertisements (so-called "Facebook Ads"). ) to determine. Accordingly, we use the Facebook pixel so that the Facebook ads placed by us are only available to users on Facebook and within the services of the partners cooperating with Facebook (so-called "Audience Network"). https://www.facebook.com/audiencenetwork/ ) who have also shown an interest in our online offer or who have certain characteristics (e.g. interest in certain topics or products that can be seen from the websites visited) that we transmit to Facebook (so-called "Custom Audiences") We also want to use the Facebook pixel to ensure that our Facebook ads are relevant to users' potential interests and are not annoying.The Facebook pixel also allows us to understand the effectiveness of Facebook ads for statistical and market research purposes by seeing who whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion measurement"); Service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; site: https://www.facebook.com ; Data protection: https://www.facebook.com/about/privacy ; Standard contractual clauses (ensuring the level of data protection when processing in third countries): The "Facebook EU data transfer addendum" ( https://www.facebook.com/legal/EU_data_transfer_addendum ) applies in the case of order processing by Facebook as the basis for processing event data from EU citizens in the USA and including it in the "Facebook Platform Terms of Use" ( https://developers.facebook.com/terms ) with regard to the independent processing of event data by Facebook in the context of the ad placement; Additional Information: The "Data Processing Terms" ( https://www.facebook.com/legal/terms/dataprocessing/update ) apply with regard to event data that Facebook processes on behalf of companies to provide reports and analyzes; Furthermore, the "Supplement for those responsible" applies as an agreement on joint responsibility (Art. 26 Para. 1 S. 3 DSGVO), which applies in the case of the independent processing of event data by Facebook for the purposes of targeting as well as improving and securing the Facebook products , is relevant.
- Google Ads and conversion measurement: We use the online marketing process "Google Ads" to place ads on the Google advertising network (eg, in search results, in videos, on websites, etc.) so that they are displayed to users who have a presumed interest in the ads ( so-called "conversion"). We also measure the conversion of the ads. However, we only find out the anonymous total number of users who clicked on our ad and were forwarded to a page with a so-called "conversion tracking tag". However, we do not receive any information that could be used to identify users; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; site: https://marketingplatform.google.com ; Data protection: https://policies.google.com/privacy ; Additional Information: Types of processing and processed data: https://privacy.google.com/businesses/adsservices ; Data processing conditions for Google advertising products: Information on the services Data processing conditions between controllers and standard contractual clauses for third-country transfers of data: https://business.safety.google/adscontrollerterms .
- Target group building with Google Analytics: We use Google Analytics to display the ads placed within the advertising services of Google and its partners only to those users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products that are based on the visited website). websites are determined), which we transmit to Google (so-called “remarketing” or “Google Analytics audiences”). With the help of remarketing audiences, we also want to ensure that our ads correspond to the potential interests of users; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; site: https://marketingplatform.google.com ; Legal bases: https://business.safety.google/adsprocessorterms/ ; Data protection: https://policies.google.com/privacy ; Order processing contract: https://business.safety.google/adsprocessorterms/ ; Additional Information: Types of processing and processed data: https://privacy.google.com/businesses/adsservices ; Data processing conditions for Google advertising products and standard contractual clauses for third-country transfers of data: https://business.safety.google/adsprocessorterms .
- Google signal: Additional marketing options that only affect users who have activated personalized ads on Google ( https://support.google.com/ads/answer/2662856 ) and include device-related and cross-data processing; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; site: https://support.google.com/analytics/answer/7532985?hl=de ; Data protection: https://policies.google.com/privacy ; Order processing contract: https://business.safety.google/adsprocessorterms ; Standard contractual clauses (ensuring the level of data protection when processing in third countries): https://business.safety.google/adsprocessorterms ; Additional Information: https://privacy.google.com/businesses/adsservices (Types of processing and the processed data).
- Microsoft Advertising: remarketing / conversion measurement; Service provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399; site: https://about.ads.microsoft.com/ ; Data protection: https://privacy.microsoft.com/de-de/privacystatement ; Possibility of objection (opt-out): https://choice.microsoft.com/de-DE/opt-out .
- Pinterest tag: Interest and behavior-based measurement and analysis of the interaction of users with our online services (in particular page visits, search inputs, transactions, video and page views as well as time and period) for the purpose of forming target groups for the display of content and advertising content within the Pinterest platform and the partners involved in its ad network; Service provider: Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA; site: https://help.pinterest.com/en/business/article/track-conversions-with-pinterest-tag ; Data protection: https://about.pinterest.com/de/privacy-policy .
- Pinterest Ads: Placement of advertisements within the Pinterest platform and evaluation of the advertisement results; Service provider: Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA; site: https://ads.pinterest.com/ ; Data protection: https://about.pinterest.com/de/privacy-policy ; Additional Information: Pinterest data sharing attachment (APPENDIX A): https://business.pinterest.com/de/pinterest-advertising-services-agreement/ .
- Pinterest Web Analytics: online marketing and web analysis; Service provider: Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA; site: https://analytics.pinterest.com/ ; Data protection: https://about.pinterest.com/de/privacy-policy ; Possibility of objection (opt-out): https://help.pinterest.com/de/article/personalized-ads-on-pinterest ; Additional Information: Pinterest Data Sharing Attachment: https://business.pinterest.com/de/pinterest-advertising-services-agreement .
- Facebook Ads: Placing ads within the Facebook platform and evaluating the ad results; Service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; site: https://www.facebook.com ; Data protection: https://www.facebook.com/about/privacy ; Standard contractual clauses (ensuring the level of data protection when processing in third countries): The "Facebook EU data transfer addendum" ( https://www.facebook.com/legal/EU_data_transfer_addendum ) applies in the case of order processing by Facebook as the basis for processing event data from EU citizens in the USA and including it in the "Facebook Platform Terms of Use" ( https://developers.facebook.com/terms ) with regard to the independent processing of event data by Facebook in the context of the ad placement; Possibility of objection (opt-out): We refer primarily to the data protection and advertising settings in the user profile on the Facebook platform as well as within the framework of Facebook's consent procedure and Facebook's contact options for exercising information and other data subject rights in Facebook's data protection declaration; Additional Information: The "Data Processing Terms" ( https://www.facebook.com/legal/terms/dataprocessing/update ) apply with regard to event data that Facebook processes on behalf of companies to provide reports and analyzes; Furthermore, the "Supplement for those responsible" applies as an agreement on joint responsibility (Art. 26 Para. 1 S. 3 DSGVO), which applies in the case of the independent processing of event data by Facebook for the purposes of targeting as well as improving and securing the Facebook products , is relevant.
- Google Analytics 4: Reach measurement and web analysis - We use Google Analytics 4, a version of Google Analytics, to carry out a user analysis based on a pseudonymous user identification number. This identification number does not contain any clear data, such as names or e-mail addresses. It is used to allocate analysis information to a user, e.g. to recognize which content users have called up within one use or whether they call up our online offer again. Pseudonymous user profiles are created with information from the use of various devices. By default, the IP address of the users is shortened by the last two digits; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; site: https://marketingplatform.google.com/intl/de/about/analytics/ ; Data protection: https://policies.google.com/privacy ; Order processing contract: https://business.safety.google/adsprocessorterms/ ; Standard contractual clauses (ensuring the level of data protection when processing in third countries): https://business.safety.google/adsprocessorterms ; Possibility of objection (opt-out): Opt-Out Plugin: https://tools.google.com/dlpage/gaoptout?hl=de , settings for the display of advertisements: https://adssettings.google.com/authenticated ; Additional Information: https://privacy.google.com/businesses/adsservices (Types of processing and the processed data).
- Google Tag Manager: Google Tag Manager is a solution with which we can manage so-called website tags via an interface and thus integrate other services into our online offer (please refer to further information in this data protection declaration). With the Tag Manager itself (which implements the tags), e.g. For example, no user profiles have been created or cookies have been saved. Google only learns the IP address of the user, which is necessary to run Google Tag Manager; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; site: https://marketingplatform.google.com ; Data protection: https://policies.google.com/privacy ; Order processing contract: https://business.safety.google/adsprocessorterms ; Standard contractual clauses (ensuring the level of data protection when processing in third countries): https://business.safety.google/adsprocessorterms ; Additional Information: https://privacy.google.com/businesses/adsservices (Types of processing and the processed data).
- Google Universal Analytics: Reach measurement and web analysis - We use Universal Analytics, a version of Google Analytics, to carry out a user analysis based on a pseudonymous user identification number. This identification number does not contain any clear data, such as names or e-mail addresses. It is used to allocate analysis information to a user, e.g. to recognize which content users have called up within one use or whether they call up our online offer again. Pseudonymous user profiles are created with information from the use of various devices; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; site: https://marketingplatform.google.com ; CONDITIONS: https://business.safety.google/adsprocessorterms/ ; Data protection: https://policies.google.com/privacy ; Order processing contract: https://business.safety.google/adsprocessorterms ; Standard contractual clauses (ensuring the level of data protection when processing in third countries): https://business.safety.google/adsprocessorterms ; Possibility of objection (opt-out): Opt-Out Plugin: https://tools.google.com/dlpage/gaoptout?hl=de , settings for the display of advertisements: https://adssettings.google.com/authenticated ; Additional Information: https://privacy.google.com/businesses/adsservices (Types of processing and the processed data).
- Instagram Ads: Placement of advertisements within the Instagram platform and evaluation of the ad results; Service provider: Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA; site: https://www.instagram.com ; Data protection: https://instagram.com/about/legal/privacy ; Standard contractual clauses (ensuring the level of data protection when processing in third countries): (The following regulations also apply to Instagram) The "Facebook EU Data Transfer Addendum" ( https://www.facebook.com/legal/EU_data_transfer_addendum ) applies in the case of order processing by Instagram as the basis for processing event data from the EU - Citizens in the USA and inclusion in the "Facebook Platform Terms of Use" ( https://developers.facebook.com/terms ) with regard to the independent processing of event data from Instagram in the context of ad placement; Possibility of objection (opt-out): We refer primarily to the data protection and advertising settings in the profile of the user on the Instagram platform as well as in the context of Instagram's consent procedure and Instagram's contact options for the exercise of information and other data subject rights in Instagram's data protection declaration; Additional Information: (The following regulations also apply to Instagram) The "Data Processing Terms" ( https://www.facebook.com/legal/terms/dataprocessing/update ) apply with regard to event data that Instagram processes on behalf of companies to report and analyze as well as the "Supplement for those responsible" as an agreement on joint responsibility (Art. 26 Para. 1 S. 3 DSGVO), which in the case of the independent processing of event data by Instagram for the purposes of targeting as well as improving and securing the Instagram products , is relevant.
Affiliate Programs and Affiliate Links
We include so-called affiliate links or other references (which may include, for example, search masks, widgets or discount codes) to the offers and services of third parties in our online offer (collectively referred to as "affiliate links"). If users follow the affiliate links or subsequently take advantage of the offers, we may receive a commission or other benefits from these third parties (collectively referred to as "commission").
In order to be able to track whether the users have taken advantage of the offers of an affiliate link used by us, it is necessary for the respective third-party providers to know that the users have followed an affiliate link used within our online offer. The assignment of the affiliate links to the respective business transactions or to other actions (e.g. purchases) serves solely the purpose of the commission statement and is canceled as soon as it is no longer required for the purpose.
For the purposes of the aforementioned assignment of the affiliate links, the affiliate links can be supplemented with certain values that are part of the link or can be stored in some other way, e.g. in a cookie. The values can include, in particular, the source website (referrer), the time, an online ID of the operator of the website on which the affiliate link was located, an online ID of the respective offer, the type of link used, the type of offer and an online identifier of the user.
Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Furthermore, their use can be part of our (pre)contractual services, provided that the use of third-party providers has been agreed in this context. Otherwise, user data is processed on the basis of our legitimate interests (ie interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.
- Types of data processed: Contract data (e.g. subject of the contract, term, customer category); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).
- Affected people: Users (e.g. website visitors, users of online services).
- Purposes of processing: Affiliate Tracking.
- Legal bases: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR); Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR); Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
Further information on processing processes, procedures and services:
- Tapfiliate: Creation of recommendation and marketing projects (also with partners), own analyzes of effectiveness and management of those; Service provider: Tapfiliate BV, Rapenburgerstraat 173, 1011VM, Amsterdam, The Netherlands; site: https://tapfiliate.com ; Data protection: https://tapfiliate.com/privacy/ .
Offer an affiliate program
We offer an affiliate program, ie commissions or other benefits (collectively referred to as "commission") for users (referred to as "affiliates") who refer to our offers and services.The reference is made via a link assigned to the respective affiliate or other methods (e.g. discount codes) that allow us to recognize that the use of our services was based on the referral (collectively referred to as "affiliate links").
In order to be able to track whether the users have noticed our services based on the affiliate links used by the affiliates, it is necessary for us to find out that the users have followed an affiliate link. The assignment of the affiliate links to the respective business transactions or other use of our services is solely for the purpose of commission accounting and will be canceled as soon as it is no longer required for the purpose.
For the purposes of the aforementioned assignment of the affiliate links, the affiliate links can be supplemented with certain values that are part of the link or can be stored in some other way, e.g. in a cookie. The values can include, in particular, the source website (referrer), the time, an online ID of the operator of the website on which the affiliate link was located, an online ID of the respective offer, the type of link used, the type of offer and an online identifier of the user.
Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Furthermore, their use can be part of our (pre)contractual services, provided that the use of third-party providers has been agreed in this context. Otherwise, user data is processed on the basis of our legitimate interests (ie interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.
- Types of data processed: Contract data (e.g. subject of the contract, term, customer category); Usage data (e.g. websites visited, interest in content, access times).
- Affected people: Users (e.g. website visitors, users of online services); business and contractual partners.
- Purposes of processing: Provision of contractual services and customer service; Affiliate Tracking.
- Legal bases: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR); Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR); Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
Customer reviews and rating methods
We participate in review and rating processes to evaluate, optimize, and promote our services. If users rate us via the rating platforms or methods involved or give us feedback in any other way, the general terms and conditions of business or terms of use and the data protection notices of the providers also apply. As a rule, the evaluation also requires registration with the respective providers.
In order to ensure that the reviewers have actually used our services, we transmit the data required for this with regard to the customer and the service used to the respective rating platform (including name, e-mail address and order number or article number). This data is only used to verify the authenticity of the user.
- Types of data processed: Contract data (e.g. subject of the contract, term, customer category); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).
- Affected people: Customers; Users (e.g. website visitors, users of online services).
- Purposes of processing: Feedback (e.g. collecting feedback via online form); Marketing.
- Legal bases: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR); Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
Further information on processing processes, procedures and services:
- Trusted Shops (Trusted Badge): rating platform (Trustedbadge); Service provider: Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne, Germany; site: https://www.trustedshops.de ; Data protection: https://www.trustedshops.de/impressum/#datenschutz
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reviews.io : review platform; Service provider: REVIEWS.io 2020 GMBH Stralauer Allee 6, 10245 Berlin. site: https://www.reviews.io/ ; Privacy notices: https://www.reviews.io/front/user-privacy-policy CONDITIONS: https://www.reviews.io/front/termsconditions
Presence in social networks (social media)
We maintain online presences within social networks and process user data in this context in order to communicate with the users active there or to offer information about us.
We would like to point out that user data can be processed outside of the European Union. This can result in risks for the user, because it could make it more difficult to enforce the user's rights, for example.
Furthermore, user data is usually processed within social networks for market research and advertising purposes. For example, usage profiles can be created on the basis of usage behavior and the resulting interests of users. The usage profiles can in turn be used, for example, to place advertisements inside and outside the networks that presumably correspond to the interests of the user. For these purposes, cookies are usually stored on the users' computers, in which the usage behavior and the interests of the users are stored. Furthermore, data can also be stored in the usage profiles independently of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).
For a detailed description of the respective forms of processing and the possibility of objection (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks.
Also in the case of requests for information and the assertion of data subject rights, we would like to point out that these can be asserted most effectively with the providers. Only the providers have access to the data of the users and can take appropriate measures and provide information directly. If you still need help, you can contact us.
- Types of data processed: Contact information (e.g. email, phone numbers); Content data (e.g. entries in online forms); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).
- Affected people: Users (e.g. website visitors, users of online services).
- Purposes of processing: contact requests and communication; Feedback (e.g. collecting feedback via online form); Marketing.
- Legal bases: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
Further information on processing processes, procedures and services:
- Instagram: Social network; Service provider: Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA; site: https://www.instagram.com ; Data protection: https://instagram.com/about/legal/privacy .
- Facebook Pages: Profiles within the social network Facebook - We are jointly responsible with Meta Platforms Ireland Limited for the collection (but not further processing) of data from visitors to our Facebook page (so-called "fan page"). This data includes information about the types of content users view or interact with, or the actions they take (see “Things Done and Provided by You and Others” in the Facebook Data Policy: https://www.facebook.com/policy ), as well as information about the devices used by the users (e.g. IP addresses, operating system, browser type, language settings, cookie data; see under "Device information" in the Facebook Data Policy: https://www.facebook.com/policy ). As explained in the Facebook Data Policy under "How do we use this information?", Facebook also collects and uses information to provide analytics services, called "Page Insights," to site operators so that they can gain insights into how people are using their Pages and interact with the content associated with them. We have entered into a special agreement with Facebook ("Page Insights Information", https://www.facebook.com/legal/terms/page_controller_addendum ), which regulates in particular which security measures Facebook must observe and in which Facebook has agreed to fulfill the rights of those affected (i.e. users can, for example, request information or Send deletion requests directly to Facebook). The rights of users (in particular to information, deletion, objection and complaints to the competent supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the "Information on page insights" ( https://www.facebook.com/legal/terms/information_about_page_insights_data ); Service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; site: https://www.facebook.com ; Data protection: https://www.facebook.com/about/privacy ; Standard contractual clauses (ensuring the level of data protection when processing in third countries): https://www.facebook.com/legal/EU_data_transfer_addendum ; Additional Information: Agreement of joint responsibility: https://www.facebook.com/legal/terms/information_about_page_insights_data .
- Facebook Groups: Interest groups within the Facebook social network - We use the "Groups" function of the Facebook platform to create interest groups within which Facebook users can contact each other or us and exchange information. We process the personal data of the users of our groups insofar as this is necessary for the purpose of group use and moderation. Our policies within groups may provide additional guidelines and information about the use of each group. This data includes information on first and last names, as well as published or privately communicated content, as well as values on the status of group membership or group-related activities, such as joining or leaving, as well as the times of the aforementioned data. We also refer to the processing of user data by Facebook itself. This data includes information about the types of content that users view or interact with, or the actions they take (see under “Taken by you and others and Things Provided” in the Facebook Data Policy: https://www.facebook.com/policy ), as well as information about the devices used by the users (e.g. IP addresses, operating system, browser type, language settings, cookie data; see under "Device information" in the Facebook Data Policy: https://www.facebook.com/policy ). As explained in the Facebook Data Policy under "How do we use this information?", Facebook also collects and uses information to provide analytics services called "Insights" to group owners to provide insights into how people interact with their groups and with interact with the content associated with them; Service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; site: https://www.facebook.com ; Data protection: https://www.facebook.com/about/privacy ; Order processing contract: https://www.facebook.com/legal/terms/dataprocessing ; Standard contractual clauses (ensuring the level of data protection when processing in third countries): https://www.facebook.com/legal/EU_data_transfer_addendum .
- Facebook events: Event profiles within the social network Facebook - We use the "Events" function of the Facebook platform to refer to events and dates and to get in touch with users (participants and interested parties) and to be able to exchange information. We process the personal data of the users of our event pages insofar as this is necessary for the purpose of the event page and its moderation. This data includes information on first and last names, as well as published or privately communicated content, as well as values for the status of participation and the time information for the aforementioned data. We also refer to the processing of user data by Facebook itself. This data includes information about the types of content that users view or interact with, or the actions they take (see under “Taken by you and others and Things Provided” in the Facebook Data Policy: https://www.facebook.com/policy ), as well as information about the devices used by the users (e.g. IP addresses, operating system, browser type, language settings, cookie data; see under "Device information" in the Facebook Data Policy: https://www.facebook.com/policy ). As explained in the Facebook Data Policy under "How do we use this information?", Facebook also collects and uses information to provide analytics services called "Insights" to Event Providers to provide insights into how people are interacting with their Event Pages and with interact with the content associated with them; Service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; site: https://www.facebook.com ; Data protection: https://www.facebook.com/about/privacy ; Order processing contract: https://www.facebook.com/legal/terms/dataprocessing ; Standard contractual clauses (ensuring the level of data protection when processing in third countries): https://www.facebook.com/legal/EU_data_transfer_addendum .
- Pinterest: Social network; Service provider: Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA; site: https://www.pinterest.com ; Data protection: https://about.pinterest.com/de/privacy-policy ; Additional Information: Pinterest data sharing attachment (APPENDIX A): https://business.pinterest.com/de/pinterest-advertising-services-agreement/ .
- YouTube: social network and video platform; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Data protection: https://policies.google.com/privacy ; Possibility of objection (opt-out): https://adssettings.google.com/authenticated .
- Instagram: Sending messages via the social network Instagram; Service provider: Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA; site: https://www.instagram.com ; Data protection: https://instagram.com/about/legal/privacy .
Plugins and embedded functions and content
We integrate functional and content elements into our online offer that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These can be, for example, graphics, videos or city maps (hereinafter uniformly referred to as "content" ).
The integration always presupposes that the third-party providers of this content process the IP address of the user, since without the IP address they could not send the content to their browser. The IP address is therefore required for the display of this content or functions. We endeavor to only use content whose respective providers only use the IP address to deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and contain, among other things, technical information about the browser and the operating system, websites to be referred to, the time of the visit and other information on the use of our online offer and can also be linked to such information from other sources.
Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Otherwise, user data is processed on the basis of our legitimate interests (ie interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.
- Types of data processed: Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses); Inventory data (e.g. names, addresses); Contact information (e.g. email, phone numbers); Content data (e.g. entries in online forms); Event data (Facebook) ("Event data" is data that can be transmitted by us to Facebook, e.g. via Facebook pixels (via apps or other means) and relates to people or their actions; Data includes, for example, information about visits to websites, interactions with content, functions, installation of apps, purchases of products, etc. The event data is processed in order to form target groups for content and advertising information (custom audiences); event data do not contain the actual content (such as comments written), no login information and no contact information (i.e. no names, e-mail addresses and telephone numbers).Event data will be deleted by Facebook after a maximum of two years formed target groups with the deletion of our Facebook account).
- Affected people: Users (e.g. website visitors, users of online services).
- Purposes of processing: Provision of our online offer and user-friendliness; Provision of contractual services and customer service; Marketing; Profiles with user-related information (creating user profiles).
- Legal bases: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR); Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR); Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
Further information on processing processes, procedures and services:
- Integration of third-party software, scripts or frameworks (e.g. jQuery): We integrate software into our online offer that we call up from the servers of other providers (e.g. function libraries that we use for the purpose of displaying or user-friendliness of our online offer). The respective providers collect the IP address of the user and can process this for the purpose of transmitting the software to the user's browser and for security purposes, as well as for the evaluation and optimization of their offer. - We integrate software into our online offer that we call up from servers of other providers (e.g. function libraries that we use for the purpose of displaying or user-friendliness of our online offer). The respective providers collect the IP address of the user and can process this for the purpose of transmitting the software to the user's browser and for security purposes, as well as for the evaluation and optimization of their offer.
- Facebook plugins and content: Facebook social plugins and content - This can include content such as images, videos or text and buttons with which users can share content from this online offer within Facebook. The list and appearance of the Facebook Social Plugins can be viewed here: https://developers.facebook.com/docs/plugins/ - We are jointly responsible with Meta Platforms Ireland Limited for the collection or receipt as part of a transmission (but not further processing) of "Event Data" provided by Facebook using the Facebook social plugins (and content embedding features) installed on Our online offer is executed, collected or received as part of a transmission for the following purposes, jointly responsible: a) Display of content and advertising information that correspond to the presumed interests of the user; b) Delivery of commercial and transaction-related messages (e.g. addressing users via Facebook Messenger); c) Improving the delivery of ads and personalizing functions and content (e.g. improving the recognition of which content or advertising information presumably corresponds to the interests of users). We have concluded a special agreement with Facebook ("Supplement for those responsible", https://www.facebook.com/legal/controller_addendum ), which regulates in particular which security measures Facebook must observe ( https://www.facebook.com/legal/terms/data_security_terms ) and in which Facebook agrees must fulfill the rights of the data subject (ie users can, for example, send information or requests for deletion directly to Facebook). Note: If Facebook provides us with measurements, analyzes and reports (which are aggregated, i.e. do not contain any information on individual users and are anonymous to us), then this processing does not take place within the framework of joint responsibility, but on the basis of an order processing contract ("Data Processing Terms"). , https://www.facebook.com/legal/terms/dataprocessing ), the "Data Security Terms" ( https://www.facebook.com/legal/terms/data_security_terms ) and with regard to processing in the USA on the basis of Standard Contractual Clauses ("Facebook EU Data Transfer Addendum, https://www.facebook.com/legal/EU_data_transfer_addendum ). The rights of users (in particular to information, deletion, objection and complaints to the competent supervisory authority) are not restricted by the agreements with Facebook; Service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; site: https://www.facebook.com ; Data protection: https://www.facebook.com/about/privacy .
- Font Awesome: display of fonts and symbols; Service Provider: Fonticons, Inc., 6 Porter Road Apartment 3R, Cambridge, MA 02140, USA; site: https://fontawesome.com/ ; Data protection: https://fontawesome.com/privacy .
- Google Fonts: Obtaining fonts ("Google Fonts") from the provider Google for the purpose of technically safe, maintenance-free and efficient use of fonts with regard to topicality and loading times, their uniform display and consideration of possible license restrictions. Google is informed of the user's IP address so that Google can provide the fonts in the user's browser. In addition, technical data (language settings, screen resolution, operating system, hardware used) required for the provision of the fonts depending on the devices used and the technical environment are transmitted. ; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; site: https://fonts.google.com/ ; Data protection: https://policies.google.com/privacy .
- Google Maps: We integrate the maps of the service “Google Maps” from the provider Google. The processed data may include, in particular, IP addresses and location data of the users, which, however, are not collected without their consent (usually as part of the settings on their mobile devices); Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; site: https://cloud.google.com/maps-platform ; Data protection: https://policies.google.com/privacy ; Possibility of objection (opt-out): Opt-Out Plugin: https://tools.google.com/dlpage/gaoptout?hl=de , settings for the display of advertisements: https://adssettings.google.com/authenticated .
- YouTube Videos: video content; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; site: https://www.youtube.com ; Data protection: https://policies.google.com/privacy ; Possibility of objection (opt-out): Opt-Out Plugin: https://tools.google.com/dlpage/gaoptout?hl=de , settings for the display of advertisements: https://adssettings.google.com/authenticated .
- Instagram Plugins and Content: Instagram plugins and content - This can include content such as images, videos or text and buttons with which users can share content from this online offer within Instagram. - We are jointly responsible with Meta Platforms Ireland Limited for the collection or receipt as part of a transmission (but not further processing) of "Event Data" provided by Facebook using features of Instagram (e.g. content embedding features) running on Our online offer is executed, collected or received as part of a transmission for the following purposes, jointly responsible: a) Display of content and advertising information that correspond to the presumed interests of the user; b) Delivery of commercial and transaction-related messages (e.g. addressing users via Facebook Messenger); c) Improving the delivery of ads and personalizing functions and content (e.g. improving the recognition of which content or advertising information presumably corresponds to the interests of users). We have concluded a special agreement with Facebook ("Supplement for those responsible", https://www.facebook.com/legal/controller_addendum ), which regulates in particular which security measures Facebook must observe ( https://www.facebook.com/legal/terms/data_security_terms ) and in which Facebook agrees must fulfill the rights of the data subject (ie users can, for example, send information or requests for deletion directly to Facebook). Note: If Facebook provides us with measurements, analyzes and reports (which are aggregated, i.e. do not contain any information on individual users and are anonymous to us), then this processing does not take place within the framework of joint responsibility, but on the basis of an order processing contract ("Data Processing Terms"). , https://www.facebook.com/legal/terms/dataprocessing ), the "Data Security Terms" ( https://www.facebook.com/legal/terms/data_security_terms ) and with regard to processing in the USA on the basis of Standard Contractual Clauses ("Facebook EU Data Transfer Addendum, https://www.facebook.com/legal/EU_data_transfer_addendum ). The rights of users (in particular to information, deletion, objection and complaints to the competent supervisory authority) are not restricted by the agreements with Facebook; Service provider: Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA; site: https://www.instagram.com ; Data protection: https://instagram.com/about/legal/privacy .
- Typekit fonts from Adobe: We integrate the fonts ("Typekit fonts") from the provider Adobe, whereby the user data is used solely for the purpose of displaying the fonts in the user's browser. The integration is based on our legitimate interests in a technically secure, maintenance-free and efficient use of fonts, their uniform representation and taking into account possible licensing restrictions for their integration; Service provider: Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland; site: https://www.adobe.com/de ; Data protection: https://www.adobe.com/de/privacy.html .
Management, organization and support tools
We use services, platforms and software from other providers (hereinafter referred to as “third-party providers”) for the purposes of organisation, management, planning and the provision of our services. When selecting third-party providers and their services, we observe the legal requirements.
In this context, personal data can be processed and stored on the servers of third-party providers. Various data may be affected by this, which we process in accordance with this data protection declaration. This data can include, in particular, master data and contact details of users, data on transactions, contracts, other processes and their content.
If users are referred to the third-party providers or their software or platforms as part of communication, business or other relationships with us, the third-party providers can process usage data and metadata for security purposes, for service optimization or for marketing purposes. We therefore ask you to observe the data protection notices of the respective third-party providers.
Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Furthermore, their use can be part of our (pre)contractual services, provided that the use of third-party providers has been agreed in this context. Otherwise, user data is processed on the basis of our legitimate interests (ie interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.
- Types of data processed: Inventory data (e.g. names, addresses); Contact information (e.g. email, phone numbers); Content data (e.g. entries in online forms); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).
- Affected people: communication partner; Users (e.g. website visitors, users of online services).
- Purposes of processing: office and organizational procedures.
- Legal bases: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR); Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR); Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
Further information on processing processes, procedures and services:
- Asanas: Project Management - organizing and managing teams, groups, workflows, projects and processes; Service provider: Asana, Inc, 1550 Bryant Street, Suite 200, San Francisco, CA 94103, USA; site: https://asana.com ; Data protection: https://asana.com/de/terms#privacy-policy ; Order processing contract: https://asana.com/de/terms#data-processing ; Standard contractual clauses (ensuring the level of data protection when processing in third countries): https://asana.com/de/terms#data-processing .
Change and update of the privacy policy
We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as the changes in the data processing we carry out make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.
If we provide addresses and contact information of companies and organizations in this data protection declaration, please note that the addresses can change over time and ask you to check the information before contacting us.
Rights of data subjects
As a data subject, you have various rights under the GDPR, which result in particular from Art. 15 to 21 GDPR:
- Right of objection: You have the right, for reasons arising from your particular situation, to object at any time to the processing of your personal data, which is based on Article 6 Paragraph 1 lit. e or f GDPR; this also applies to profiling based on these provisions. If the personal data concerning you is processed in order to operate direct advertising, you have the right to object at any time to the processing of your personal data for the purpose of such advertising; this also applies to profiling insofar as it is associated with such direct advertising.
- Right of withdrawal for consent: You have the right to revoke your consent at any time.
- Right of providing information: You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with legal requirements.
- Right to rectification: In accordance with the legal requirements, you have the right to request the completion of the data concerning you or the correction of incorrect data concerning you.
- Right to erasure and restriction of processing: In accordance with the legal requirements, you have the right to request that data concerning you be deleted immediately, or alternatively to request a restriction of the processing of the data in accordance with the legal requirements.
- Right to data portability: You have the right to receive the data that you have provided to us in accordance with the legal requirements in a structured, common and machine-readable format or to request its transmission to another person responsible.
- Complaint to supervisory authority: In accordance with the legal requirements and without prejudice to any other administrative or judicial remedy, you also have the right to lodge a complaint with a data protection supervisory authority, in particular a supervisory authority in the Member State in which you usually reside, the supervisory authority of your workplace or the place of the alleged infringement , if you believe that the processing of your personal data violates the GDPR.
definitions of terms
This section provides you with an overview of the terms used in this data protection declaration. Many of the terms are taken from the law and defined above all in Art. 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are intended primarily for understanding. The terms are sorted alphabetically.
- A/B testing: A/B tests serve to improve the user-friendliness and performance of online offers. For example, users are shown different versions of a website or its elements, such as input forms, on which the placement of the content or the labels of the navigation elements can differ. Based on the behavior of the users, eg longer stays on the website or more frequent interaction with the elements, it can then be determined which of these websites or elements correspond better to the needs of the users.
- Affiliate Tracking: As part of affiliate tracking, links that the linking websites use to direct users to websites that offer products or other services are logged. The operators of the linked websites can receive a commission if users follow these so-called affiliate links and then take advantage of the offers (e.g. buy goods or use services). To do this, it is necessary for the providers to be able to track whether users who are interested in certain offers subsequently perceive them at the instigation of the affiliate links. It is therefore necessary for affiliate links to work that they are supplemented with certain values that become part of the link or are stored in some other way, e.g. in a cookie. The values include in particular the source website (referrer), the time, an online ID of the operator of the website on which the affiliate link was located, an online ID of the respective offer, an online ID of the user as well as tracking-specific values , such as advertising media ID, partner ID and categorizations
- Content Delivery Network (CDN): A "Content Delivery Network" (CDN) is a service with the help of which the content of an online offer, in particular large media files such as graphics or program scripts, can be delivered faster and more securely with the help of regionally distributed servers connected via the Internet.
- Cross device tracking: Cross-device tracking is a form of tracking in which user behavior and interest information is recorded across devices in so-called profiles by assigning an online identifier to the user. This allows user information to be analyzed for marketing purposes, regardless of the browser or device used (e.g. mobile phones or desktop computers). With most providers, the online identifier is not linked to clear data such as names, postal addresses or e-mail addresses.
- Heat maps: "Heatmaps" are mouse movements of the user, which are summarized to form an overall picture, with the help of which it can be recognized, for example, which website elements are accessed preferentially and which website elements users prefer less.
- Click Tracking: Click tracking makes it possible to have an overview of user movements within an entire online offer. Since the results of these tests are more accurate if user interaction can be tracked over a certain period of time (e.g. so that we can find out whether a user likes to come back), cookies are usually stored on the users' computers for these test purposes .
- Conversion measurement: Conversion measurement (also known as "visit action evaluation") is a method that can be used to determine the effectiveness of marketing measures. For this purpose, a cookie is usually stored on the user's device within the website on which the marketing measures take place and then called up again on the target website. For example, this allows us to understand whether the ads we placed on other websites were successful.
- Personal data: "Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified directly or indirectly, in particular by means of assignment to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more special features, are an expression of the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
- Profiles with user-related information: The processing of "profiles with user-related information", or "profiles" for short, includes any type of automated processing of personal data that consists of using this personal data to determine certain personal aspects relating to a natural person (e.g Depending on the type of profiling, different information regarding demographics, behavior and interests (e.g. interaction with websites and their content, etc.) can be analyzed, evaluated or predicted (e.g. interests in certain content or products, the click behavior on a website or whereabouts). Cookies and web beacons are often used for profiling purposes.
- Range measurement: The range measurement (also referred to as web analytics) is used to evaluate the flow of visitors to an online offer and can include the behavior or interests of visitors in certain information, such as website content. With the help of the range analysis, website owners can, for example, see at what time visitors visit their website and what content they are interested in. This enables them, for example, to better adapt the content of the website to the needs of their visitors. Pseudonymous cookies and web beacons are often used for range analysis purposes in order to recognize returning visitors and thus obtain more precise analyzes of the use of an online offer.
- Remarketing: One speaks of "remarketing" or "retargeting" when, for advertising purposes, for example, it is noted which products a user was interested in on a website in order to remind the user of these products on other websites, for example in advertisements.
- Tracking: One speaks of "tracking" when the behavior of users can be traced across several online offers. As a rule, behavior and interest information with regard to the online offers used is stored in cookies or on servers of the providers of the tracking technologies (so-called profiling). This information can then be used, for example, to show users advertisements that are likely to match their interests.
- Responsible: The "person responsible" is the natural or legal person, authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data.
- Processing: "Processing" is any process or series of processes carried out with or without the aid of automated processes in connection with personal data. The term goes far and covers practically every handling of data, be it collection, evaluation, storage, transmission or deletion.
- Target group formation: One speaks of target group formation (or "custom audiences") when target groups are determined for advertising purposes, e.g. display of advertisements. For example, based on the interest of a user in certain products or topics on the Internet, it can be concluded that this user is interested in advertisements for similar products or the online shop in which he viewed the products. In turn, one speaks of "lookalike audiences" (or similar target groups) if the content assessed as suitable is displayed to users whose profiles or interests presumably belong to the users , to which the profiles were formed, correspond. Cookies and web beacons are usually used for the purpose of creating custom audiences and lookalike audiences.